Skip to content
Florida Crystals
Strategic expansion transformed this exclusive organic sugar brand into a national powerhouse.
Florida Crystals' sweet success - an integrated approach to boost brand awareness and drive sales.
Services
Research, Market Intelligence, Brand Strategy, Creative Asset Development, Website Development, Media Planning and Buying, Programmatic Advertising, CTV & OTT Advertising, Video Production
Overview
Florida Crystals holds an exclusive position as America’s only producer of domestically grown certified organic sugar, part of a $5+ billion global enterprise managing 190,000 acres of regenerative farmland. Despite their unparalleled market position and 60-year legacy, geographic limitations restricted growth beyond Eastern seaboard strongholds. Since 2020, Bigeye has served as agency of record, driving strategic expansion into Southwest, Midwest, and Western markets through data-driven consumer analysis, full-funnel media planning, and performance-driven creative. Our strategic approach transformed a regionally concentrated brand into a nationally recognized leader, delivering consistent year-over-year growth across previously untapped territories.
The Sweet Spot of Strategy
We don’t guess what works, we analyze what drives results. Our expertise in consumer intelligence transformed existing insights into actionable strategies, informing every tactical decision from creative to media placement.
Strategic consumer analysis identified “Impressionable Trendies” and “Quality Seeking Experimenters” as key audiences, driving targeted creative development and media optimization.
Full-funnel media execution across social, digital, and Retail Media Networks balanced awareness and conversion goals, while our EyeQ insights service optimized creative performance.
Cross-channel campaigns featuring authentic storytelling and influencer partnerships connected health-conscious consumers with Florida Crystals’ regenerative agriculture story.
Strategic holiday campaigns leveraged seasonal baking trends and gift-giving moments, driving peak sales periods through targeted messaging that positioned organic sugar as premium choice.
Discover More
Buffbunny Collection
Together with this activewear powerhouse, we cracked the Gen Z code, transforming consumer insights into a brand evolution that actually resonates.
Services
Services: Consumer Research & Insights, Market Intelligence, Brand Strategy & Positioning, Messaging Strategy, Generational Marketing, Performance Analytics
Cat’s Pride
Lightweight thinking drove heavyweight results for this pet care powerhouse
Services
Services: Brand Strategy & Messaging, Campaign Development, Cross-Channel Creative, Retail Media Networks, Performance Analytics
Florida Crystals
This regional favorite crystallized into a national contender, driving triple-digit growth through strategic positioning and full-funnel execution.
Services
Services: Consumer Research & Insights, Brand Strategy, Website Development, Media Planning & Buying, Programmatic Advertising, CTV & OTT, Retail Media Networks, Performance Tracking
Coverings
The world’s largest tile and stone event transformed from industry standard to must-attend phenomenon, driving record-breaking attendance.
Services
Services: Brand Strategy & Positioning, Campaign Development, Website Design, Collateral Design, Tradeshow Design
Bin Fin Seafood
A seafood kitchen caught a fresh wave of customers, scaling neighborhood charm into city-wide craving through strategic brand positioning.
Services
Services: Brand Refresh, Campaign Development, Paid Media Strategy, Meta & Google Advertising, Website Optimization, Performance Analytics & Reporting
Ledger
More than just another mixed-use identity, this brand captures the cultural heartbeat of an entire district.
Services
Services: Brand Naming & Strategy, Brand Identity & Design, Messaging Strategy, Website Design, Marketing Campaigns, Environmental Design
Flex
Smart TV strategy beat big budgets, transforming a direct-to-consumer challenger into a household name through strategic media innovation.
Services
Services: Consumer Research & Insights, Media Strategy, Programmatic Advertising, CTV & OTT Advertising, Performance Marketing, Customer Acquisition
Luma & Leaf
From zero to skincare hero in record time, building a brand that converts browsers into believers across every touchpoint.
Services
Services: Brand Strategy & Positioning, Brand Naming, Shopify Development, E-commerce Marketing, Media Planning & Buying, Amazon Optimization, Performance Analytics, Customer Acquisition
Zesty Paws
This pet wellness leader wagged its way to category dominance with campaigns that move both tails and sales metrics.
Services
Services: Brand Strategy & Positioning, Campaign Development, Website Development, Video Production, Retail Media Networks, Performance Marketing
Coursera
Global reach meets brand consistency, scaling creative production for the world’s learning platform without sacrificing quality.
Services
Services: Creative Production & Design, Campaign Adaptation, Performance Creative Testing, Multi-Market Localization, Brand Management, Analytics & Optimization
Registry
A residential address elevated into an aspirational destination, creating a brand that whispers luxury in a world that shouts.
Services
Services: Brand Naming & Strategy, Brand Identity & Design, Messaging Strategy, Brand Guidelines, Marketing Collateral, Website Design
Pet Supermarket
Unleashing retail’s social potential by transforming everyday pet care into shareable moments that drive foot traffic and brand loyalty.
Services
Services: Social Media Strategy & Management, Content Development, Community Management, Paid Social Media, Influencer Marketing, Performance Analytics
NTT Data
Teeing up a global tech giant for The Open Championship with an updated global brand campaign that scored with both C-suites and golf enthusiasts worldwide.
Services
Services: Brand Strategy, Employer Branding, Campaign Development, Paid Media Planning, Social Media Strategy, Content Marketing, Stakeholder Alignment, Athletic Sponsorships
505 Courtland
Not just branding a building but orchestrating an identity that makes a rising Atlanta district sing.
Services
Services: Brand Naming & Strategy, Brand Identity & Design, Messaging Strategy, Environmental Design, Marketing Campaigns, Brand Guidelines
Maria & Enzo's
Italian brunch got the amore it deserved, turning overlooked dayparts into packed tables and profitable revenue streams.
Services
Services: Brand Strategy & Positioning, Campaign Development, Website Development, Digital Marketing, Local Marketing, Performance Analytics
Nutrafol
Growing creative capabilities for a hair wellness pioneer while scaling design excellence as fast as their customer base.
Services
Services: Creative Production & Design, Brand Collateral Development, E-commerce Creative, Performance Creative, Cross-Channel Campaign Support
Aero on 24th
Student housing that actually makes parents jealous: a brand that soars above typical college living in Gainesville.
Services
Services: Brand Naming & Strategy, Brand Identity & Design, Campaign Development, Environmental Design, Leasing Marketing, Digital Marketing
National Mango Board
Making America fall in love with mangoes all over again: turning tropical fruit education into craveable content that drives category growth.
Services
Services: Consumer Research & Insights, Brand Strategy & Identity, Website Development, Media Planning & Buying, Digital Marketing, CTV & OTT, Retail Media Networks, Performance Analytics
Moes's
Pet nutrition revitalized from the inside out, proving that healthy choices can outsell treats when you speak the right language.
Services
Services: Brand Strategy & Naming, Package Design, Shopify Development, Amazon Optimization, Retail Media Networks, Influencer Marketing, E-commerce Management, Performance Analytics
DHA Benefit
Scientific credibility meets prenatal wellness, creating a brand that expectant mothers trust and healthcare providers recommend.
Services
Services: Brand Development & Strategy, Messaging Strategy, Package Design, Amazon Content & Optimization, Website Design, Digital Advertising, Healthcare Marketing
Metronome
A brand identity that hits all the right notes for Huntsville’s creative class, turning mixed-use into must-visit.
Services
Services: Brand Naming & Strategy, Brand Identity & Design, Campaign Development, Environmental Design, Marketing Collateral, Brand Guidelines
Folksong
Florida Crystals, a leading player in the sugarcane industry with a commitment to regenerative agriculture.
Services
Strategy and Design, Naming, Brand Identity, Messaging, Campaign Creation and Development, Adaptable Creative. Copywriting, Website and Voice Development, Signage Design
Anthem House
Florida Crystals, a leading player in the sugarcane industry with a commitment to regenerative agriculture.
Services
Strategy and Design, Naming, Brand Identity, Messaging, Campaign Creation and Development, Adaptable Creative. Copywriting, Website and Voice Development, Signage Design
The Davy
Elevating student living on Rocky Top.
Services
Strategy and Design, Naming, Brand Identity, Messaging, Campaign Creation and Development, Adaptable Creative, Copywriting, Website and Voice Development, Signage Design
Let’s create something
amazing together.
© 2025 Bigeye All Rights Reserved