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Flex
Micro-segmentation strategy drove macro results for this disruptive feminine hygiene leader.
Propelling Flex to household recognition through innovative television media strategy.
Services
Services: Consumer Research & Insights, Media Strategy, Programmatic Advertising, CTV & OTT Advertising, Performance Marketing, Customer Acquisition
Overview
The Flex Co. didn’t just challenge legacy feminine hygiene brands, they created an entirely new menstrual disc category and became America’s #1 selling sustainable period care brand. With 130+ million units sold, products in 30,000+ retail stores, and 95% U.S. population accessibility within five miles of home, Flex needed precision targeting to convert retail reach into sustained market dominance. Bigeye developed nine micro-segments that transformed a $3+ million media investment into surgical precision campaigns. Through comprehensive audience analysis, we identified distinct consumer motivations beyond traditional demographics, from “Music and Movement” Gen Z festival-goers to “Engaged and Equitable” social justice advocates. Strategic media execution secured added value with an estimated $30 eCPM, positioning this category creator for continued leadership.
Category Creator to Market Dominator
When you’ve created an entire category and achieved 95% population accessibility, broad targeting becomes expensive guesswork. Nine micro-segments transformed media strategy into conversion precision.
Strategic media execution across streaming, social, and connected TV platforms optimized for segment behaviors, securing added value through precision-driven negotiations.
$30 estimated eCPM demonstrated the efficiency advantage of research-driven targeting over broad-market testing, positioning the #1 brand for sustained category dominance.
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Services: Consumer Research & Insights, Market Intelligence, Brand Strategy & Positioning, Messaging Strategy, Generational Marketing, Performance Analytics
Cat’s Pride
Lightweight thinking drove heavyweight results for this pet care powerhouse
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Services: Brand Strategy & Messaging, Campaign Development, Cross-Channel Creative, Retail Media Networks, Performance Analytics
Florida Crystals
This regional favorite crystallized into a national contender, driving triple-digit growth through strategic positioning and full-funnel execution.
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Services: Consumer Research & Insights, Brand Strategy, Website Development, Media Planning & Buying, Programmatic Advertising, CTV & OTT, Retail Media Networks, Performance Tracking
Coverings
The world’s largest tile and stone event transformed from industry standard to must-attend phenomenon, driving record-breaking attendance.
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Services: Brand Strategy & Positioning, Campaign Development, Website Design, Collateral Design, Tradeshow Design
Bin Fin Seafood
A seafood kitchen caught a fresh wave of customers, scaling neighborhood charm into city-wide craving through strategic brand positioning.
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Services: Brand Refresh, Campaign Development, Paid Media Strategy, Meta & Google Advertising, Website Optimization, Performance Analytics & Reporting
Ledger
More than just another mixed-use identity, this brand captures the cultural heartbeat of an entire district.
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Services: Brand Naming & Strategy, Brand Identity & Design, Messaging Strategy, Website Design, Marketing Campaigns, Environmental Design
Flex
Smart TV strategy beat big budgets, transforming a direct-to-consumer challenger into a household name through strategic media innovation.
Services
Services: Consumer Research & Insights, Media Strategy, Programmatic Advertising, CTV & OTT Advertising, Performance Marketing, Customer Acquisition
Luma & Leaf
From zero to skincare hero in record time, building a brand that converts browsers into believers across every touchpoint.
Services
Services: Brand Strategy & Positioning, Brand Naming, Shopify Development, E-commerce Marketing, Media Planning & Buying, Amazon Optimization, Performance Analytics, Customer Acquisition
Zesty Paws
This pet wellness leader wagged its way to category dominance with campaigns that move both tails and sales metrics.
Services
Services: Brand Strategy & Positioning, Campaign Development, Website Development, Video Production, Retail Media Networks, Performance Marketing
Coursera
Global reach meets brand consistency, scaling creative production for the world’s learning platform without sacrificing quality.
Services
Services: Creative Production & Design, Campaign Adaptation, Performance Creative Testing, Multi-Market Localization, Brand Management, Analytics & Optimization
Registry
A residential address elevated into an aspirational destination, creating a brand that whispers luxury in a world that shouts.
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Services: Brand Naming & Strategy, Brand Identity & Design, Messaging Strategy, Brand Guidelines, Marketing Collateral, Website Design
Pet Supermarket
Unleashing retail’s social potential by transforming everyday pet care into shareable moments that drive foot traffic and brand loyalty.
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Services: Social Media Strategy & Management, Content Development, Community Management, Paid Social Media, Influencer Marketing, Performance Analytics
NTT Data
Teeing up a global tech giant for The Open Championship with an updated global brand campaign that scored with both C-suites and golf enthusiasts worldwide.
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Services: Brand Strategy, Employer Branding, Campaign Development, Paid Media Planning, Social Media Strategy, Content Marketing, Stakeholder Alignment, Athletic Sponsorships
505 Courtland
Not just branding a building but orchestrating an identity that makes a rising Atlanta district sing.
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Services: Brand Naming & Strategy, Brand Identity & Design, Messaging Strategy, Environmental Design, Marketing Campaigns, Brand Guidelines
Maria & Enzo's
Italian brunch got the amore it deserved, turning overlooked dayparts into packed tables and profitable revenue streams.
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Services: Brand Strategy & Positioning, Campaign Development, Website Development, Digital Marketing, Local Marketing, Performance Analytics
Nutrafol
Growing creative capabilities for a hair wellness pioneer while scaling design excellence as fast as their customer base.
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Services: Creative Production & Design, Brand Collateral Development, E-commerce Creative, Performance Creative, Cross-Channel Campaign Support
Aero on 24th
Student housing that actually makes parents jealous: a brand that soars above typical college living in Gainesville.
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Services: Brand Naming & Strategy, Brand Identity & Design, Campaign Development, Environmental Design, Leasing Marketing, Digital Marketing
National Mango Board
Making America fall in love with mangoes all over again: turning tropical fruit education into craveable content that drives category growth.
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Services: Consumer Research & Insights, Brand Strategy & Identity, Website Development, Media Planning & Buying, Digital Marketing, CTV & OTT, Retail Media Networks, Performance Analytics
Moes's
Pet nutrition revitalized from the inside out, proving that healthy choices can outsell treats when you speak the right language.
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Services: Brand Strategy & Naming, Package Design, Shopify Development, Amazon Optimization, Retail Media Networks, Influencer Marketing, E-commerce Management, Performance Analytics
DHA Benefit
Scientific credibility meets prenatal wellness, creating a brand that expectant mothers trust and healthcare providers recommend.
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Services: Brand Development & Strategy, Messaging Strategy, Package Design, Amazon Content & Optimization, Website Design, Digital Advertising, Healthcare Marketing
Metronome
A brand identity that hits all the right notes for Huntsville’s creative class, turning mixed-use into must-visit.
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Services: Brand Naming & Strategy, Brand Identity & Design, Campaign Development, Environmental Design, Marketing Collateral, Brand Guidelines
Folksong
Florida Crystals, a leading player in the sugarcane industry with a commitment to regenerative agriculture.
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Strategy and Design, Naming, Brand Identity, Messaging, Campaign Creation and Development, Adaptable Creative. Copywriting, Website and Voice Development, Signage Design
Anthem House
Florida Crystals, a leading player in the sugarcane industry with a commitment to regenerative agriculture.
Services
Strategy and Design, Naming, Brand Identity, Messaging, Campaign Creation and Development, Adaptable Creative. Copywriting, Website and Voice Development, Signage Design
The Davy
Elevating student living on Rocky Top.
Services
Strategy and Design, Naming, Brand Identity, Messaging, Campaign Creation and Development, Adaptable Creative, Copywriting, Website and Voice Development, Signage Design
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