Coursera

Embedded creative squad powered global brand presence for this 168M learner education leader.

Education Meets Enterprise Execution

Services

Services: Creative Production & Design, Campaign Adaptation, Performance Creative Testing, Multi-Market Localization, Brand Management, Analytics & Optimization

Overview

Coursera, serving 168 million registered learners worldwide and partnering with 350+ leading universities and industry giants like Google and IBM, needed scalable creative production to match their global ambitions. As a TIME100 Most Influential Company achieving $694.7 million in revenue and first-year profitability, they required an embedded creative team that could operate at enterprise speed without compromising quality. Bigeye deployed a full-stack creative squad functioning as a true extension of Coursera’s marketing team. Our cross-functional team delivered layout artistry, animated ad production, email graphics, social content, and motion graphics across Adobe Creative Suite and Figma. With dedicated account management, Basecamp collaboration, and meticulous brand consistency, we compressed production timelines while elevating brand expression for this certified B Corp education leader.

Embedded Excellence

Elite cross-functional squad embedded directly into Coursera workflows, delivering pixel-perfect consistency across global campaigns while maintaining enterprise speed and startup agility.

Full-stack creative production across Adobe Creative Suite and Figma ensured pixel-perfect brand consistency for the world’s largest learning platform serving 168 million learners.

Agile creative capacity scaled from structured monthly hours to flexible bucket model, balancing fiscal efficiency with creative ambition for rapid campaign launches and optimizations.

Embedded team model with Basecamp collaboration and dedicated account management compressed production timelines while maintaining quality for this TIME100 Most Influential Company.