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Cat’s Pride
Lightweight thinking drove heavyweight results, proving that sometimes the smartest strategy comes in the smallest package.
The Pet Care Heavyweight Championship
Services
Services: Brand Strategy & Messaging, Campaign Development, Cross-Channel Creative, Retail Media Networks, Performance Analytics
Overview
Cat’s Pride, a leading lightweight cat litter brand with national distribution across Walmart, Target, and Amazon, needed to cut through category clutter during massive retail expansion. As part of Oil-Dri Corporation, the largest U.S. producer of lightweight cat litter, Cat’s Pride competes with household names like Tidy Cats and Arm & Hammer. Bigeye created “The Better Lighter Litter” campaign, developing scalable creative designed to reinforce their core advantage across multiple touchpoints and retail environments.
Better. Lighter. Bolder.
We created a campaign concept around simple but powerful creative territory that would make lightweight feel like a heavyweight advantage. Bold, ownable design paired with playful copy.
From billboards to banners, our cross-channel concepts were designed to scale everywhere pet parents shop, scroll, and stream. One big idea, endless applications.
Campaign concepts built to deliver shelf impact and maximize brand recognition during retail expansion periods. Strategic creative designed for performance at scale.
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