Moe’s

Research-driven strategy transformed acquired pet supplement brand into category-ready competitor.

Breathing new life into Moe's healthy pets family.

Services: Brand Strategy & Naming, Package Design, Shopify Development, Amazon Optimization, Retail Media Networks, Influencer Marketing, E-commerce Management, Performance Analytics

Overview

Moe’s Healthy Pets entered the competitive pet supplement market after acquiring a smaller dog supplement brand, requiring complete transformation from acquisition to market-ready competitor. As a startup facing operational realities and budget constraints, they needed strategic partnership that understood both pet industry dynamics and scaling challenges. Bigeye leveraged proprietary consumer research to understand what dog owners actually want, driving every strategic decision from product packaging and brand identity to omnichannel creative execution. Our comprehensive approach included organic and paid social campaigns with tens of thousands of Meta ad variations, Amazon advertising optimization, video production, photography, and linear television. We collaborated with manufacturers, suppliers, and printers as extension of their team, providing full-service efficiency under one roof. Results were immediate: substantial sales within days of relaunch and sustainable foundation for category leadership.

From Acquisition to Market Leader

Full-service partnership model managed everything from packaging to performance marketing, providing startup-friendly efficiency while building scalable systems for category leadership.

Omnichannel horizontal creativity spanned Meta, Amazon, television, and beyond with seamless integration across every touchpoint, driving unified brand experience and performance.

Coordinated creative execution across manufacturers, suppliers, and retail partners as central hub, ensuring brand consistency and strategic alignment throughout complex supply chain.