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505 Courtland
Bold brand identity helped define Atlanta’s emerging SoNo District through transformative design.
Revitalizing SoNo: elevating Atlanta’s Historic District with bold branding and urban style.
Services
Services: Brand Naming & Strategy, Brand Identity & Design, Messaging Strategy, Environmental Design, Marketing Campaigns, Brand Guidelines
Overview
505 Courtland stands as a defining moment for Atlanta’s historic SoNo District (South of Midtown), where a 16-story, 284-unit luxury community needed to signal neighborhood transformation. As one of the first residential developments breathing new life into this emerging area, the property required a brand identity that would attract young, well-educated, game-changing individuals with their pulse on style and popular culture. Bigeye developed a bold, energized, and eclectic brand strategy using 90s-inspired color palettes, graphics, and lettering paired with conversational, empowering messaging. The resulting identity is localized, optimistic, and transformative, creating a striking statement that stakes a claim in this evolving district. Our comprehensive branding approach helped establish 505 Courtland as a catalyst for the SoNo District’s renaissance.
Defining a District Through Bold Design
Bold 90s-inspired aesthetics captured the transformative spirit of Atlanta’s emerging SoNo District. Strategic design choices positioned this luxury community as a catalyst for neighborhood evolution.
Comprehensive brand strategy helped define emerging neighborhood identity, creating visual language that signals transformation while honoring SoNo District’s historic character and future potential.
Conversational and empowering messaging framework positioned 505 Courtland as more than luxury living, establishing the brand as a statement-making force in SoNo District development.
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