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Aero on 24th
Premium student brand transformed Gainesville living through aviation-inspired upward mobility.
A Gainesville student housing community takes flight.
Services
Services: Brand Naming & Strategy, Brand Identity & Design, Campaign Development, Environmental Design, Leasing Marketing, Digital Marketing
Overview
Aero on 24th, located just 1.1 miles from University of Florida, needed differentiation in Gainesville’s competitive student housing market targeting established students seeking tranquil sophistication without disconnection from university culture. Developers wanted to elevate beyond typical college living while maintaining campus accessibility and youthful energy. Bigeye conducted comprehensive boots-on-ground immersion, interviewing local students to understand evolving expectations. Discovering the site’s historic airfield origins (former Stengel Field where Curtis Pitts built famous aerobatic planes), we developed brand identity blending flight themes, upward mobility, and movement with collegiate brightness and calming nature elements. Our team designed complete leasing center experience, coordinated vendor installations, and created comprehensive marketing assets positioning Aero as premium yet approachable student living that earned 8.8/10 Zumper rating for value and amenities.
From Airfield History to Student Luxury
Brand identity rooted in site’s airfield history blended flight themes with collegiate energy, creating sophisticated positioning that appeals to established students seeking elevated living.
Campaign messaging like “Resort Living Meets Campus Convenience” positioned Aero as aspirational choice, earning 8.8/10 rating and recognition among Gainesville’s best student options.
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