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Understanding Generation Z

By BIGEYE Posted on October 19, 2016

The New Kids on the Block

This is their turf:

• They are the first generation of digital natives.
• Use an average of 5 screens: smartphone, TV, laptop, desktop, and iPad.

Fenced in generation:

• This generation values privacy, preferring social media apps such as Snapchat, Whisper, and Secret over Facebook.
• A quart of 13-17 year olds left Facebook in 2015.

As such, they are technology-dependent:

• 79%display symptoms of emotional distress when kept away from their smartphones.

Get on their good side:

• By 2020, Generation Z will account for 40% of all consumers.
• They already wield a buying power of $44 billion.
• Around 72% of current high-school Gen Z’s want to own a business.
• 60% want their jobs to impact their world.

It’s not all sunshine and rainbows:

• Z-Kids know a thing or two about hardship, from growing up post 9/11, the recession, and many mass shootings.
• 58% of Gen Z’s are either somewhat or very worried about the future.
• 57% prefer saving money to spending it.

They are not easily amused:

• The average Gen Z kid has attention span of 8 seconds.