Work
Jungle Island
Adventure
Chilled!
Placing a cool outdoor ice skating experience in the Miami heat.
Jungle Island
The Challenge
The Challenge
Rather than ignore the fact that outdoor ice skating and Miami’s tropical climate would seem to be in opposition, we embraced it and confirmed to Jungle Island’s family audience that they heard that right with phrases like: “Skate over real ice in the middle of the jungle.”
Jungle Island
Our Strategy
Our Strategy
From traditional materials like collateral, billboards and bus wraps to digital deliverables like motion graphics, custom illustrations and social media posts, we used Jungle Island’s bright, bold color palette and a playful parrot character we created to get their audience excited about this kind of adventure.
Color Pallete
& Pattern
Jungle Island
Color Pallete & Pattern
Services Used
Jungle Island
Services Used
Branding
Strategy & Positioning
Identity
Messaging
Implementation
Environments
Creative & Production
Campaign Creation & Development
Adaptable creative
Copywriting
Content Marketing
Website Development
Promotions That Cover the Spectrum
Combining photographs, illustrations and animation seamlessly to produce eye-catching visuals is no easy task, but our creative team nailed it and the finished pieces are powerful. Being careful to adhere to the park’s existing brand guidelines, we designed a wide range of materials and a mini campaign with the dual focus of raising awareness about this unique offering and driving increased ticket sales.
More Work
Check out some of the other projects we’ve worked on here at Bigeye.
