Adventure
Chilled!

Placing a cool outdoor ice skating experience in the Miami heat.

Jungle Island

The Challenge

Rather than ignore the fact that outdoor ice skating and Miami’s tropical climate would seem to be in opposition, we embraced it and confirmed to Jungle Island’s family audience that they heard that right with phrases like: “Skate over real ice in the middle of the jungle.”

Jungle Island

Our Strategy

From traditional materials like collateral, billboards and bus wraps to digital deliverables like motion graphics, custom illustrations and social media posts, we used Jungle Island’s bright, bold color palette and a playful parrot character we created to get their audience excited about this kind of adventure.

Color Pallete
& Pattern

Jungle Island

Color Pallete & Pattern

Services Used

Jungle Island

Services Used

Branding

Strategy & Positioning
Identity
Messaging
Implementation
Environments

Creative & Production

Campaign Creation & Development
Adaptable creative
Copywriting
Content Marketing
Website Development

Promotions That Cover the Spectrum

Combining photographs, illustrations and animation seamlessly to produce eye-catching visuals is no easy task, but our creative team nailed it and the finished pieces are powerful. Being careful to adhere to the park’s existing brand guidelines, we designed a wide range of materials and a mini campaign with the dual focus of raising awareness about this unique offering and driving increased ticket sales.