Work

SPRIM

A DTC Success Story

Bringing an innovative startup pharmaceutical company to market through a brand identity system that simplifies the complex science behind its offerings.

SPRIM

The Challenge

The Challenge

With over 400 clients worldwide, SPRIM is a multidisciplinary team that brings healthcare products to market on a global scale. They reached out to us when looking to establish a brand for DHA Benefit, a prenatal vitamin that sources its Omega 3 from krill in a revolutionary offering. We developed a brand, packaging, campaign, and more to market this innovative supplement to expectant mothers.

SPRIM

Our Strategy

Our Strategy

Pinpointing and explaining what makes DHA Benefit so effective would be the key to success for this campaign. Once we understood the positive impact this supplement has on prenatal development due to its ability to cross the blood-brain barrier, we were even more excited about helping SPRIM spread the word about it to the appropriate audiences. Emphasizing the company’s trustworthiness, the product’s sophistication, and the health benefits for both mother and child in the branding, our creative team crafted Amazon thumbnails, bottle labels, packaging, a website, and a digital campaign to promote DHA Benefit to millions of pregnant women across the nation.

Services Used

Branding

Branding

Strategy & Positioning
Perception Studies
Persona Building
Identity
Messaging

Creative & Production

Creative & Production

Campaign Creation & Development
Integrated Media
Adaptable Creative
Package Design
Copywriting
Content Marketing
Video & Photography

Media & Analytics

Media & Analytics

Media Planning & Buying
Digital Targeting Services
Paid Search & Social
Performance Reporting
Conversion Optimizations

Campaign Core

DHA Benefit will help your baby’s development.

Reaching Our Audiences

During our initial research, we reviewed reports from the CDC and Pew Research that highlighted how first-time mothers in the US are getting older, with many bearing children in their 30s and 40s. These first-time moms are naturally the most anxious about their pregnancy and actively seek out advice from healthcare professionals to ensure that their baby is born healthy. Expectant mothers are typically advised to ensure they get sufficient omega-3 fats through diet or supplementation.

While our primary audience was expectant mothers, we recognized that gaining the confidence of healthcare providers would be integral to successfully delivering patient education and establishing first-time parents’ trust. To this end, our audience segmentation modeling included OB-GYNs and nurses.

Expecting Mothers

Expecting Mothers

The end users and purchasers of DHA Benefit, expecting mothers, were our primary focus. We carefully constructed communications that inform mothers-to-be of the incredible health benefits that this supplement provides. We found that expectant mothers are significantly more likely than the average woman to research supplements online before purchasing. 51% reported visiting a brand’s website during their purchase journey, so we knew the SPRIM website would be a major influencer in a mom’s discovery and purchase of the product. Our team further segmented this audience after determining that first-time mothers would be even more receptive to messaging.

OB-GYNs

OB-GYNs

Obstetrics and Gynecology physicians (OB-GYNs) are women’s care doctors who specialize in female reproductive health, including pregnancy. Most expecting mothers go to these physicians for prenatal management. Our research showed that 58% of expectant mothers reported that their doctor’s recommendation was extremely important to them, so we determined that speaking directly to them would drive awareness and credibility.

Nurses

Nurses

As the group that spends the most time directly interacting with patients, nurses play a critical role in healthcare. We used job title and education targeting to reach this audience, as many expecting mothers look to their nurses for medical advice and support. Since 83% of nurses say the internet is their first stop when they look for information, we knew the website would be a resource for them to learn about the benefit DHA would provide their patients. Trusted voices in patient care, we connected their credibility to SPRIM’s product to boost consumer confidence.

Build Out

How we did it.

Build Out

Based on extensive research, our design team created a brand identity that portrays SPRIM as an approachable women’s health mentor providing an advanced prenatal supplement. From there, our creative team developed packaging, a marketing campaign, and a website that increases awareness of DHA Benefit while simultaneously enhancing SPRIM’s credibility. We did this by providing product benefit information that is easy to understand and supporting it with materials designed to put target audiences at ease.

Brand Identity:

Expecting mothers are careful, concerned, and generally not medical professionals. The brand we developed for DHA Benefit portrays the supplement and the company behind it as trustworthy and dependable – two characteristics that moms look for in any product that affects their baby.

Packaging:

Working within strict FDA guidelines, our design team generated engaging and informational packaging, from bottle labels to boxes. These materials highlight benefits related to brain and eye development, as well as the fact that DHA Benefit is GMO-free and sourced from krill.

Website:

We developed the DHA Benefit website on a split wireframe. Starting on one homepage, visitors are funneled to the most relevant information to them by selecting either expecting mother or medical professional. From there, we crafted a dynamic online experience that provides the information to support a purchase or recommendation.

Campaign:

Our team chose to speak directly to consumers through a detailed content marketing strategy. This campaign centered on providing stakeholders with additional information on pregnancy and prenatal health in order to add value to SPRIM’s offering and build consumer trust, loyalty, and advocacy.

Results

DHA Benefit was a groundbreaking prenatal offering for which our team conducted in-depth research for consumer, market, and medical applications. Our designers delivered customized, eye-catching branding that worked in tandem with each collateral extension to form an elevated product offering. Impressed with our expertise in medical concepts and high quality of work, SPRIM has continued to partner with us on numerous ventures and we look forward to the next.

More Work

Check out some of the other projects we’ve worked on here at Bigeye.