A Comprehensive Guide to Marketing Services
If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order to create a truly high-performance enterprise, it’s sometimes necessary to contract with outside agencies for help with key creative and technical tasks. By working with a trusted agency, business owners don’t have to work outside the limits of their own expertise and have more time to focus on their own high-value tasks. With that in mind, let’s take a look at some of the most important services offered by today’s top creative agencies. Marketing research In order to validate their hypotheses, marketers need to collect hard data, and this comes in form of data collected by a marketing research agency. This research may occur through focus groups and brand awareness studies. Many brands partner with a marketing research agency to help complete these tasks and conduct primary market research. By working with a consumer insight agency or focus group research company, brands can gather the kind of data that helps identify the strengths and weaknesses of their products and services, while also better understanding their target market. Additionally, a usability testing company can help a company determine how an intended audience interfaces with a product or service, while Florida research companies specializing in market data can assist with consumer profile services and qualitative research services. This gives their clients a broader picture of who their audience is, and how those audiences are responding to products, services and marketing campaigns. Creative services Creative work is the heart of effective marketing and branding. Whether it’s print advertising, sales materials design, collateral design or annual report design, creative work is the conduit through which audiences and brands connect. Most small to mid-sized businesses don’t have the budget or expertise to deploy an in-house creative team. That’s not an insurmountable hurdle, however; by contracting with a copywriting company, outdoor marketing agency, tradeshow display company or packaging design agency, brands can realize their creative vision and better connect with their customers. Digital marketing We’ve reached a point where the terms “marketing” and “digital marketing” are almost interchangeable. Most of us live, work, communicate and play online — which means that businesses need to do their utmost to connect with people in the digital realm. This is accomplished by the following techniques such as email and content marketing and various forms of pay-per-click marketing services or display advertising services. By working with a digital marketing consultant, a content marketing agency or an email marketing agency, brands can help ensure that they reap the rewards of a digital approach. A new and critically important trend is voice technology. Given the staggering adoption numbers for smart speakers and digital assistants, forward-thinking brands should also consider pursuing voice development services from an Alexa app company or a top Florida digital marketing company. Strategy Great marketing campaigns all begin with a smart, overarching strategy. This strategy should encompass everything a business does in terms of marketing creation and distribution, including various content types and channels. Marketing data analysis conducted by a marketing strategy agency can play a key role in this process, as it provides a sound foundation on which to build campaigns and test assumptions. Businesses may also wish to focus on more niche areas by employing an audience segmentation consultant or social media strategy company, both of which can play an integral role in helping brands identify and engage with ideal audiences for their products and services. Today, a comprehensive marketing strategy must cover a wide variety of channels, reflecting the nature of how audiences live, work and consume content today. This means that working with a multi-channel marketing company that specializes in this kind of approach is often a smart idea. Media buying When it comes to good marketing, distribution is just as important as creation. You can have the most compelling campaign in the world, but if nobody sees it, what good does it do? That’s where media buying enters the equation. The right media strategy services or media planning agency can help ensure that your marketing content gains maximum exposure through every relevant channel, including print and TV. Digital, too, is an important piece of the media puzzle. A digital media buying agency that specializes in this channel can help ensure your campaign gains traction, while an attribution modeling company can provide you with measurable data that confirms whether or not particular marketing or advertising approach is effective. In today’s changing world, it’s also important to ensure that your media campaigns reflect the viewpoints of all consumers, which means that it makes sense to work with a multicultural marketing agency that has the perspective to connect with all audiences. Web development services Maintaining fully-functional websites with smooth and intuitive user experiences should be a key priority for just about any business. Websites serve as the public face of a business and also often play an important role in generating revenue. If a business can’t be trusted to offer the public a professional and reliable website, prospective customers may wonder about the quality of the products and services they will receive. However, not every business is equipped to maintain a reliable, user-friendly digital presence. In such cases, it makes sense to partner with a web design company or website development company that can handle every aspect of creating and maintaining digital properties. Additionally, a good content management company can help ensure that businesses place high in organic search rankings by following the principles of search engine optimization and content marketing. Continuity is also critically important, as downtime can result in lost revenue and angry customers. An Orlando web development firm offering website maintenance services can help local businesses ensure that their digital properties suffer from minimal technical interruptions. By partnering
The $3.5 Million Question: Why Superbowl Ads Are On the Money
Here’s a list of things that cost $3.5 million: Lunch with Warren Buffet A Resort-Style Home in Paradise Valley, Arizona Living to 100 Years Old Lena Dunham’s Book Deal One Thirty-Second Advertising Spot During the Superbowl When considering what else you can get for $3.5 million a Superbowl ad may not seem as alluring as a gorgeous new mansion. But, it’s probably at least as good of an investment as Lena Dunham’s book deal (in order to recoup, she’ll have to sell as many copies of her book as Tina Fey’s best-seller Bossypants has sold to date). And, as much as we love the business of business, I doubt Warren himself would approve of spending $3.5 just to eat some caviar with him when you can read an interview on the Internet for free. A 30-second Superbowl spot offers almost unlimited business growth opportunity. In 2012, 111.3 million people watched the Giants defeat the Patriots. The magic of the Superbowl is that is appeals to a broad demographic, which is why advertisers don’t bat an eye at spending such excessive sums. Men, women, children and teens all watch – some of them watch just to see the commercials. But what other television event do people watch just to see the commercials? Make a truly funny one, and in addition to 111.3 million impressions, it can lead to thousands of interactions on Twitter and Facebook, and can garner you tons of free publicity in the blogs and newspapers the next day. Through the commercial itself, you can encourage your visitors to become Twitter followers and to like your brand on Facebook for exclusive content. In theory, your $3.5 million investment could lead to more than 350 million (or more) interactions and impressions – 100 impressions per every single dollar spent on your ad spot. These days, a Superbowl ad is no longer just an ad. It’s a marketing opportunity; a way to reach out to a broad demographic through an entire campaign, through which an ad spot is just one outlet. A Superbowl spot is guaranteed exposure, which not even network television can guarantee in this day of DVR technology (if your Superbowl party host DVRs the game instead of watching it in real time, our Orlando marketing agency suggests you come to our party next year instead!). [quote] Check out the ads and marketing campaigns we’ve done for our loyal clients. Get ready to have your mind blown. [/quote] No matter which team you’re rooting for this year, pay close attention to the ad messaging in the commercials. Which major brands message a call to action? Which entice you to purchase their products, like, now? And which are utterly forgettable or downright bad? Even if you don’t have $3.5 million, you can still use these ideas as a guide to developing your own media and content strategy. At our Florida advertising agency, we believe that the Superbowl is prime time for the best of the best in our industry shine. While there may be some fumbles, most companies are bound to score touchdowns with their Superbowl ad campaigns. As an Orlando video production company, we love watching the commercials. Which are your favorite Superbowl Ads of all time?
