Understanding How Young People Use Technology Today
Sometimes, the rapid speed of technology makes me feel older than my years (and I’m not even that old!). Back in my day, we didn’t have tablets or smart phones – most people didn’t even have computers. We had to communicate to one another by dialing them on a home phone, and, if my parents couldn’t reach me because I wasn’t where I said I was going to be, then I would be in big trouble when I got home. But things have changed a lot since then, and parents have lots of ways to keep track of their children. Young people communicate through text messaging, preferring that method over email due to its convenience. They don’t even really have to learn handwriting – they’re practically born with keyboards in their hands. Even when dealing with a slightly older generation, some of the 20-somethings I know don’t even own televisions, since they get all of their media from the computer. Interesting to think about, isn’t it? These technologies that once were innovative and paved the future for us are now barely even relevant. That’s why, as someone who works within digital media, I find it important to keep up with the newest technology – to play with it, own it and learn how to use it. While TV is not dying anytime soon (how could it, with so many baby boomers who’ve grown up with televisions?), it’s important to take notice of the ways young people use, engage with and interact with technology. This is a new generation, full of young people who are “digital natives.” And, the disconnect is clear: while some marketers and advertisers have found ways to reach these people, lots of digital media initiatives still miss the mark. For instance, I go on YouTube all the time, but I couldn’t name a single YouTube celebrity without the help of our marketing interns. But they point me to Ray William Johnson and Daily Grace, both of whom are completely unrecognizable to parents, yet have millions of teen/young adult followers on the internet. Or, take the popularity of mobile gaming. Some people I know play games like Tetris or Bejeweled on their mobile devices, but young people take mobile gaming to a whole new level. Through role-playing games that contain a social component, they can interact with an entire new world where in-game currency can be exchanged for real-life currency. (And that DEFINITELY didn’t exist when I was a kid!) If you work for a brand and are aiming to ramp up your digital presence, it is essential to keep track of the newest gadgets, games and trends in technology. With an abundance of blogs like Gizmodo and TechCrunch, there’s no reason that marketers can’t be in touch with the ways that young people use tech. As you’re planning your digital strategy, I encourage marketers to look toward the future. With more technologies becoming widely available each day, it’s important to carefully plan your strategy to ensure that it’s reaching the audience where they are. Our Orlando marketing agency advises you to spend a little bit of time getting to know what’s new in technology, in order to help gap between digitally divided generations.
Marketing Is Now Smarter with Business Intelligence
Business intelligence sounds like something out of a spy movie. Throw in a few fancy gadgets and an alpha male protagonist, and it could be the premise for the next James Bond flick. In actuality, the practices associated with business intelligence may not, at least on the surface level, be as glamorous as the plot of Skyfall. But, with effective business intelligence practices, companies can make strategic decisions that result in savings of thousands or even millions of dollars over time… and THAT sounds pretty glamorous, now doesn’t it? The folks at our Florida advertising agency think so! First of all, let’s talk about what business intelligence actually means. According to Wikipedia, business intelligence is “a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes.” Put in plain English, that means using data to make factually based business decisions. It often surprises me how many business owners neglect to put business intelligence at the core of otherwise sophisticated marketing strategies. They’ll hire marketers to spend thousands of dollars on campaigns, only to find themselves on the losing end of a major marketing push because the marketing team didn’t take the time to assess the ways in which people interact with their brands. Successful companies analyze business intelligence at both micro and macro levels. On a micro level, analysts can pinpoint exactly what steps an individual used to make a purchase, from that person’s first impression to what drove his or her impulse to make a purchase. On a larger level, business intelligence analysts can explain trends across time. Why do sales suddenly spike at a particular department store during the fall? What will the financial standing of the company be in a decade? This kind of information helps businesses executives make smart choices about where to allocate resources, and where to pull the plug. Of course, business intelligence practices almost always hinge on the quality of the data. How can business owners be sure they’re capturing the correct data about the correct consumers and practices? In some cases, this comprises an entire subfield of business intelligence. After all, it’s worthless for a company to have a lot of information about the wrong type of consumer. So how can a team of executives gain business intelligence insights? Typically, marketers collect and store this information through a mix of spreadsheets, reporting software, digital dashboards and other systems. These tools range from simple to complex, and offer insights into a range of information about user behavior. Sometimes this extends into internal practices as well. The business intelligence field is vast, and there’s always a new way to approach the data. But, a strong team of strategists on your side can help you sift through the junk, in order to find the information you need. Sophisticated business intelligence practices can help a marketing team design a digital strategy that helps the business reach out directly to a target group, in ways that emphasize the ways in which those individuals consume. However, it takes significant skill to be able to effectively gauge and predict the outcome of campaigns based on business intelligence data. If you’re struggling with how to help boost your bottom line using business intelligence insights, the team at our Florida advertising agency has a few ideas to help your organization thrive! We do this for companies and organizations all over the country, let us help yours.
How to Reach the Female Sports Fan In Your Market
In popular culture, it’s common to see television shows where a man sits around watching football, while his wife stands around complaining. These images that are ingrained in our cultural behavior show men drinking beer and watching the big game, with the women in the corner, cleaning up the mess. Because of the often masculine appeal of most sports, it’s common to confuse their primary audiences with people of the same gender. But the reality is that this is not so. In fact, more than one half of tennis fans are female, a fact that tennis marketers appear to recognize. Many female tennis spectators are also players (certainly plenty of our Florida advertising agency team members love to get outside for a good match!), and as such, companies continue to invest money in creating fashionable products and apparel for the female tennis enthusiast. Others are not quite as obvious. For example, NFL games are dominated by male-leaning television commercials and sports coverage. However, more than a third of the people who identify themselves as football fans are female. As such, there seems to be a disconnect between the methods of sports advertising and this demographic. [quote]It’s important to remember that, from an ROI perspective, women account for 85% of all purchases in all categories, including automotive purchases, apparel, household goods, and food purchases.[/quote] Being able to hone in on the potential female customer can greatly increase the opportunity for successful commercial advertising during primetime sports slots, increased awareness through sponsorship activities and for cultivating ongoing relationships with the female sports enthusiast. A common misconception is that women who are sports fans are also somehow tomboys, and that, if given the choice, they would choose hoodies bearing their teams’ logos instead of cute sundresses that show the same logo. There aren’t many companies that have successfully tested this theory, but a sports apparel company catering to creating high fashion lines for females might actually do quite well! But, leaning too much in this direction can also be polarizing;… working off the assumption that every ladies’ night at the ball game should be about pink bows and jewelry raffles can be just as belittling. As with most categorizations, classifying a group as “women” is just one categorization of a number of broader subsets of personalities and interests. It’s important for sports franchise marketers and sports brands to think creatively when trying to reach the female target consumer. Perhaps the number one marketing sin is forgetting that she exists. Alienating the female sports fan by creating ads that are masculine-learning or blatantly sexist effectively costs sports marketers revenue and goodwill in the eyes of the female consumer. Instead, sports marketers should take heed of some useful advice to help market to the female sports fan. Develop Audience Insights: Using social media listening tools, sports marketers can garner significant data about their female consumers. Are they using Pinterest, or are they more Twitter-friendly? These insights can help sports marketers craft campaigns that offer maximum exposure. Develop Products Designed for the Female Sports Fan: Thinking outside the box to create products such as colorful iPhone sleeves bearing a team’s logo can help the female sports fan to express herself, while also giving her something that offers practicality and functionality. Encourage Engagement: An article published on The Next Web last year noted that women are “more likely” to make your social media campaign go viral. Make the most of your female fans by encouraging them to share. For more ideas on how to reach women in sports, contact our Florida marketing agency for a consultation, and learn how we’ve helped numerous entertainment businesses grow through integrated marketing efforts.
How to Market to Moms: Night Time is the Right Time
When the producers at Viacom did some market data on their viewers, they discovered an interesting insight. Moms would often put their children in front of the television to watch shows on Nickelodeon while they cooked, cleaned and did chores around the house, anytime between the hours of 5 p.m. and 10 p.m. These mothers would then turn the TV off to put the kids to bed, returning sometime after 10 p.m. to sit in front of the television to relax for a moment, and to unwind from the day. And the first channel these moms saw when they turned on their TVs? It was Nickelodeon. Viacom’s leading executives got creative with this insight and recently launched an effort to connect to these moms through a 2-hour television slot that runs programming geared toward moms from 10 p.m. until midnight (7 p.m. until 9 p.m. PST). The idea was to capitalize on this routine action by introducing a brand targeted toward these moms during that time slot. The answer? NickMom. But more than just a block of programming, NickMom is also a community. Women who watch the programming in the evening can also incorporate elements of social television, Tweeting and Facebooking about their favorite shows and bringing the channel into their homes on multiple screens. One tiny insight led to an entire brand strategy overhaul at Viacom. The insight is a powerful one, too. Because of school schedules, soccer practices and piano lessons, plus work, many moms do not get to relax until the end of the day. Marketers can use insights such as this to help their own companies to reach out to moms as well. In many families, mom might sip a glass of wine to unwind as her family lay resting, sitting on the couch with her tablet in hand as she checks her email, messages friends on Facebook and browses on the online shops from her favorite retailers. In fact, in 2011, the New York Times published an entire article on the phenomenon of inebriated shopping. The article notes how companies like Gilt, Sacks, and QVC are capitalizing on the trend, noting spikes in sales around the evening hours, and also noting that the offers sent around these times generate results. Though the Times article doesn’t specifically limit the tipsy shopping trend to moms, it’s worth noting that the article mentions various types of companies that cater to the female, 18-35 age group. [quote] Are you a social savvy mom? Connect with us on Facebook, Twitter, Instagram, Linkedin, Pinterest and Youtube. You name it, we got it! [/quote] Even for moms who do not drink alcohol, the evening is time to relax. Once dinner is served, dishes are washed and kids are asleep, people are happy, relaxed and ready to spend some time on themselves. And, in this era of mobile devices, sitting down watching television doesn’t mean you have to quit browsing the Internet – you can browse from your phone, pausing your program at any time to make sure you don’t miss anything. If you are trying to hone in on moms to help grow your business, perhaps it is worth experimenting with running an evening promotion, sending nighttime email blasts or posting on Facebook later in the evening, after work hours. If you can reach the mom when she is feeling social and relaxed, you are not only are more likely to inspire a spontaneous purchase, but also to form a positive association between the mom and your brand. Moms are a very particular target, and in many homes they hold the purchasing power to make decisions as to spending, budgeting and savings. To learn more about how you can market to moms in order to create brand preference and instill brand loyalty, check out our Florida marketing agency’s recent whitepaper on marketing to moms, which discusses strategies for segmentation, creating appeals and assessing your own brand to determine the right moms for your business.
The $3.5 Million Question: Why Superbowl Ads Are On the Money
Here’s a list of things that cost $3.5 million: Lunch with Warren Buffet A Resort-Style Home in Paradise Valley, Arizona Living to 100 Years Old Lena Dunham’s Book Deal One Thirty-Second Advertising Spot During the Superbowl When considering what else you can get for $3.5 million a Superbowl ad may not seem as alluring as a gorgeous new mansion. But, it’s probably at least as good of an investment as Lena Dunham’s book deal (in order to recoup, she’ll have to sell as many copies of her book as Tina Fey’s best-seller Bossypants has sold to date). And, as much as we love the business of business, I doubt Warren himself would approve of spending $3.5 just to eat some caviar with him when you can read an interview on the Internet for free. A 30-second Superbowl spot offers almost unlimited business growth opportunity. In 2012, 111.3 million people watched the Giants defeat the Patriots. The magic of the Superbowl is that is appeals to a broad demographic, which is why advertisers don’t bat an eye at spending such excessive sums. Men, women, children and teens all watch – some of them watch just to see the commercials. But what other television event do people watch just to see the commercials? Make a truly funny one, and in addition to 111.3 million impressions, it can lead to thousands of interactions on Twitter and Facebook, and can garner you tons of free publicity in the blogs and newspapers the next day. Through the commercial itself, you can encourage your visitors to become Twitter followers and to like your brand on Facebook for exclusive content. In theory, your $3.5 million investment could lead to more than 350 million (or more) interactions and impressions – 100 impressions per every single dollar spent on your ad spot. These days, a Superbowl ad is no longer just an ad. It’s a marketing opportunity; a way to reach out to a broad demographic through an entire campaign, through which an ad spot is just one outlet. A Superbowl spot is guaranteed exposure, which not even network television can guarantee in this day of DVR technology (if your Superbowl party host DVRs the game instead of watching it in real time, our Orlando marketing agency suggests you come to our party next year instead!). [quote] Check out the ads and marketing campaigns we’ve done for our loyal clients. Get ready to have your mind blown. [/quote] No matter which team you’re rooting for this year, pay close attention to the ad messaging in the commercials. Which major brands message a call to action? Which entice you to purchase their products, like, now? And which are utterly forgettable or downright bad? Even if you don’t have $3.5 million, you can still use these ideas as a guide to developing your own media and content strategy. At our Florida advertising agency, we believe that the Superbowl is prime time for the best of the best in our industry shine. While there may be some fumbles, most companies are bound to score touchdowns with their Superbowl ad campaigns. As an Orlando video production company, we love watching the commercials. Which are your favorite Superbowl Ads of all time?
A Face(book) only a mother could love: How social are moms?
When Facebook first began, it was a tool for students to connect with one another, typically within a limited age range of about 20-30. Later, when Zuckerberg opened up the Facebook forum to people of all ages, more people learned about the value of reaching out to one another using what is now the world’s largest social network. What was once seen as cool and limited to a select group of people who were “in the know” became open to everyone. A college student would cringe to open up his friend requests to see, smiling back at him, an image of his own mother. But these days, it’s the norm for mothers of all types to connect with their children and with other moms using Facebook, Twitter and other popular social networks. As women are seeing the benefits of technology, more of them are also investing in tablets and smart phones, which provide ways for them to stay connected. Facebook is a revolutionary tool for mothers, who often post pictures of their children and families to share with friends. In fact, many young mothers make their living from blogging and working remotely in social fields, as doing so allows them the flexibility to stay home with their children while still allowing them to earn a living. Older mothers have found the value of using Facebook to help them stay connected to business contacts. [quote]For advertisers, moms are a highly coveted demographic, as they are often the ones who have the power to make purchasing decisions for items such as diaper brands, video games, and children’s cereals, among other things. [/quote]It seems like a no-brainer that these mothers would engage in significant social sharing activity – through social networking sites, they stay connected. At a recent BlogHer conference sponsored by a number of mommy-friendly companies like Diet Pepsi and Johnson & Johnson, hundreds of moms got together to discuss trends in social media and digital networking. These aren’t your traditional soccer moms – many of these moms were urban professionals who make a living in the digital media industry, networking to reach out to other moms to create and maintain a community. Sites like Babble.com cater to what they call “a new generation of parents,” writing articles with titles like “18 Ways to Keep Yourself Feeling Sexy During a Dry Spell.” In essence, this ain’t your mama’s website…. Except actually, it is! So, back to the core question – how social are moms? In a word, incredibly. Neilsen reports that moms are some of the biggest influencers out there, and use social media to stay connected to one another. They are: – 81 percent more likely to become a fan of or follow a brand online – 86 percent more likely to post a status update – 84 percent more likely to comment or post content than the general population. Of course, there may be demographic shifts due to the age of the parent, location, household income and a host of other factors. But, the mother of one four-year-old I know has hundreds of connections on LinkedIn, due at least partially due to her propensity to use LinkedIn as a networking tool to help her grow her small business. As social media continues to grow and expand, so too will the ways in which mothers reach out to one another through social media. To learn more about how you can market to moms in order to create brand preference and instill brand loyalty, check out our Florida marketing agency’s recent whitepaper on marketing to moms, which discusses strategies for segmentation, creating appeals and assessing your own brand to determine the right moms for your business. Are you a socially savvy mom? Connect with us on Facebook!
Part II – Creating a campaign around your brand identity
Once you’ve figured out your brand identity, it is essential to determine how to move forward with a campaign that strategically addresses your target consumer. While the types of campaigns you can run are as varied as the types of businesses themselves, you can use some of our tips to help you design something that works efficiently and effectively to help target your ideal consumer. Go Where Your Audience Is: Think you know your audience, and that they’re all on Facebook? You may be mistaken. These days, Pinterest is extremely popular with adult women, while male geek-types may use Reddit more than Twitter. Some children even view Facebook as something that only their parents use – certainly, no 12-year-old wants to hang out where his mom hangs out. If you don’t know where to find your target consumer, it’s imperative to find out before you develop a social media campaign. Keep Your Expectations Realistic: If there’s one thing I’ve learned in my years as a strategist, it’s that no one can make a video go viral. This is particularly true if it doesn’t reach a person on an emotional level, such as through humor or heart. If you think simply telling someone about your product or service in a video will garner millions of views, it’s important to review your strategy. Instead, consider what will appeal to your audience, and market toward their emotions. Remember the Brand Power of a Comprehensive Campaign: Your Twitter strategy is getting tons of interaction, and your Instagram account gets hundreds of “likes” every time. But something still seems amiss in terms of success. What’s going on? Perhaps it’s first important to address whether there is a clear call to action established within the context of the campaign. If the goal is to get new followers, then reaching out to the people on Twitter who already follow your company doesn’t do much good. In order to create the best interactive campaign you can create, our Orlando ad agency advises you to find ways to efficiently integrate several multimedia platforms if possible. You can talk about your Instagram photo contest on Twitter and sync it with Facebook, or you can create a TV ad with a clear call to action to ask people to follow you on your various social media accounts. Carefully consider the medium, the message and the desired goal. Keep It Agile: Even amazing ideas may fail sometimes (remember Friendster, the precursor to MySpace [which was the precursor to Facebook]?). But, if you’ve formulated a strategy that you can pivot as it takes shape, you’re far ahead of your competition and, in some cases, can prevent major PR disasters should your plan go awry. Learn From Mistakes: Every single company in the world makes mistakes from time to time, and often these mistakes involve failed marketing strategies. Examine what went wrong, and what you could do differently. Even in the case of a successful campaign, it is important to examine the results in order to help duplicate success in the future. Follow these brand identity tips, and our Florida advertising agency assures that you’ll hit the target consumer with the target strategy at the right time. Take a second to follow us on Facebook, Twitter and Instagram. We’re witty and we know it!
Branding discussion: Developing a brand persona – Part I
People who love their brands have an emotional attachment to them that’s almost impossible to match. Give an Apple enthusiast a Samsung Galaxy to play with, and watch him politely decline to try the $700 phone. Whether it’s Target for reliability and quality, Neiman Marcus for luxury goods, or JetBlue for affordable airfare, people stick to brands when there’s trust and loyalty between the brand and the consumer. But how can a marketer with a new product, service or feature create and instill brand loyalty and a brand persona into its users? After all, the business owner is typically working in a competitive landscape – while the brand may offer a superior product, the business owner unfortunately still must rise above the noise to get potential customers to convert to loyalists. Brand strategists have discovered that they can do this through creating a strong, unique brand persona. By addressing a few key concerns, they can rise above others in the field to establish a strong brand presence, as well as a loyal customer base. Tips from Our Florida Advertising Agency Here are some tips from the pros at our Orlando marketing agency that business owners can try in order to help create a strong brand identity: Know Your Audience: Truly understanding your audience is two-fold. Data helps provide insights about your target demographic – perhaps they are female smartphone owners, aged 25-35, who enjoy cooking. But once you know your audience based on consumer insights, you might simply begin to develop gut instincts about them. There’s a fine line between giving your consumers what they want based on your analytic data, and giving them features and services they love that they didn’t know they wanted. Create an Ideal Customer: If mom-to-be Hannah Jones, who lives at home with her husband in a middle class home in the suburbs is your ideal client, then perhaps you’re doing yourself a disservice by heavily marketing in urban areas. Our Florida advertising agency warns against attracting customers that are not ideal, you may also damage your business by potentially causing dilution of the brand name. Take some tips from the brand Airwalk, which quickly fell downhill once it stopped making its line of specialty shoes aimed toward teenage skateboarders and available only at specialty stores, and accidentally began reaching the thrift consumer instead. Know Your Product: If you’ve developed a high-end service for luxury watch owners, then chances are that your brand voice doesn’t need to seem as though it’s wired on Mountain Dew. Instead, look closely at the types of publications and blogs that cater to your ideal customer, and review them to learn about what’s popular with your demographic in the moment. If your product doesn’t seem to be an appropriate fit with your target, then you may need to pivot your business or your strategy in order to keep in line with what your target needs. Once you’ve addressed these items, you can then begin to create your own brand persona. Part II of this article offers ways in which you can begin to develop a campaign around your target consumer. Part II is coming tomorrow… To learn more about our branding services, please contact BIGEYE today at 407-839-8599.
Multi-screen generations & how to properly market to them
In a world where children aren’t being taught cursive (because, frankly, who needs it when you have a tablet?), it’s getting harder and harder for marketers to stay in touch with the younger generation. Back in our day, we didn’t have to worry about chargers and crashing devices – in fact, we could just tell our teachers that the dog ate our homework. The digital age marks a time where children are growing up with Facebook and using electronic devices to learn through interactive games. Remember the years that parents spent questioning whether it was appropriate to sit our children down in front of the television for hours on end? Looking toward the future, we’ll have the same questions about the tablet, in addition to things we never had to worry about such as cyberbullying, internet predators and other as of yet unknown cyber threats. But, there are also a lot of positives – children who are learning how to use devices at a young age are also testing higher in certain academic subjects, at least in part due to the fact that their parents are treating their devices as tools in the education process. So, how can this information help a marketer who is trying to reach a multi-screen generation? First of all, it is important to remember that things are much different than they were back then. As much as we were dazzled by cereal commercials and Smoky the Bear, children are living in a different world than we did. Technology has changed everything; even the idea of a smartphone would have been a fantasy when I was ten years old. A marketer who is trying to reach a multi-screen generation can work to do so by creating interactive games that create an engaging experience for a child. Obviously, there are privacy restrictions, particularly when it comes to collecting information about children and advertising to them. But games are typically a safety net – a company-sponsored game using augmented reality or other features helps reach a child with its high levels of stimulation. You can also reach them by having a fun and interactive website. [quote]Though I mostly focus on the use of technology in the digital space, hand-to-hand marketing is still one of the most effective ways to reach children. [/quote]At our Orlando marketing agency, we often advise clients to market at events catered to children and teens, and to tie it in with a digital strategy. If children have smartphones, there may be ways for a child to directly engage with your brand through the use of social media. Perhaps they can unlock rewards with their Facebook check-ins, or by offering testimonials as to your product that you can post on YouTube and other media outlets. Because our adolescents and teens have grown up in a digital world, they are practically socialized to do these things, which is why they are of special interest to marketers. If you do engage in good old-fashioned television advertising, it may be beneficial to integrate your campaign with an interactive digital component. Nokia’s recent Work for Will campaign, featuring Up All Night’s Will Arnett (also of Arrested Development fame), invited people to log online to create a digital product, in order to be given the chance be Will Arnett’s personal assistant for a day. Marketing to a multi-screen generation means thinking like someone with multitude of screens. If your advertising and marketing campaign doesn’t reach your younger audience on all screens, then allow our Florida advertising agency to design one for you that will!
What makes a social media campaign so successful?
If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie it to an actual return, it can be difficult to determine the exact value of a Twitter follower or a Facebook “like.” While it may be slightly easier to determine a return based on a campaign that successfully incentivizes people to purchase a product, it’s nearly impossible to determine how a successful campaign leads to brick and mortar sales, brand perception and other valuable consumer information. But, a new method of thinking suggests that marketers look to other data points beyond a dollar for dollar return. These new media experts suggest that, in the same way that advertisers can’t necessarily calculate an exact ROI based on the success of a single television commercial campaign, they should stop trying to attach a ROI to a social media campaign. [quote] In fact, with the field of data science constantly growing in value, it’s highly possible that in the future, big data will be more valuable for a company than dollars spent.[/quote] The following are some metrics that advertisers can use in order to help them determine an actual return on investment for a social media campaign. Data through qualitative responses: One of the best ways to find out what consumers want from your company is to ask them directly. If the goal of your social media campaign is to ascertain data about customer wants, then incorporating questions that encourage them to engage by providing information such as their favorite websites or types of features they’d like to see integrated with your product, then a breadth of data can be invaluable. Sharing: People tend to share content that triggers an emotion, and that they feel the need to share with others. On Facebook, “likes” are valuable, but sharing is what brings your content into the minds of people who wouldn’t have seen it otherwise. You can calculate shares in terms of impressions, and can compare your shares against previous campaigns. Click-through rates, conversions and other analytics: You can also use data tracking tools such as Omniture to find out where people are finding your content, how long they stay on your page and other useful information that can help you build more successful campaigns in the future. Press Impressions: You know you’ve built a strong campaign if the press are covering it in a positive light. AdAge and other companies are always reporting on businesses that use social media and digital marketing in innovative ways, and being able to capitalize on this helps to bring attention and viewership to your campaign so that even more people will pay attention. At our Florida advertising agency, we understand that the importance of developing social media campaigns that drive sales in the short term while also providing a lasting brand-to-consumer relationship. And in our book, a happy customer is always the epitome of success. Contact us for help developing your social media campaign today!