Social Media Listening and Social Media Marketing
Marketers can garner a ton of data from social media listening — some people would argue it’s even too much! It can be daunting to try to sift through the noise, but with a little bit of calculated research, doing efficient social media listening can help marketers better understand brands, customers and the relationship between the two. The biggest thing about social media listening is that it takes time. However, taking a few weeks to conduct a proper social media brand analysis is ultimately much cheaper than spending a significant amount of cash to conduct a focus group. This type of social media research also takes money, granted you’re working with large brands and need to use powerful social media listening tools such as those from Sysomos and Radian6. But, if you don’t want to pay for such tools, there are a variety of methods to help learn about users and how they interact and engage with social media content. The team at our Orlando marketing agency thinks you should try the following: SET A GOAL The most important and often overlooked aspect of social media listening is to determine a goal. “Get more Facebook likes” is not a goal; if that’s all you really wanted, there are plenty of places to buy them on the Internet. What would likely be a better goal for that brand would be to get more engagement, which for them would hopefully create more site traffic and ultimately more sales. The more specific this goal, the better the results of your social media listening survey will be. RESEARCH THE BRAND When conducting social media listening, a great place to start is by researching the brand through other sources. Checking Wikipedia, conducting informal research about the brand and closely reviewing the website helps understand the consistent viewpoints, and the dichotomy between the ways the brand describes itself, and what others say about the brand. If the brand has a brick-and-mortar location, visit it in person. START WITH FACEBOOK Then comes the fun part. Start by checking the brand’s Facebook page, and specifically, clicking on the box that says “likes,” which will take you to another page that will show you the brand’s activities in terms of mentions and new likes. It’ll also tell you which week was the brand’s most popular week, so you can look to that to see the kind of content that gets the best result. Also, if people are sharing photos and fan curated content, this might offer some insight into the types of marketing promotions you can run in the future. CHECK TWITTER Then, check Twitter to find out what types of things people are tweeting at the brand, and how the brand is responding. Take note of any patterns or canned responses for complaints, as this can be an area for improvement in social media strategy. Many times, brands are more active on Facebook, but have much stronger followings on Twitter, which can be a valuable insight in learning how to better leverage Twitter. REVIEW OTHER SOCIAL CHANNELS Finally, start looking to other social media networks: Instagram, Pinterest, tumblr, and anything else that might offer some insight into how people are interacting with the brand. In a recent review, I found that one of my clients had a significant Instagram following, yet did very little to engage with them. I also found that another brand had a massive and engaged following on Pinterest, yet was doing little to leverage this in terms of campaigns, and encouraged them to experiment with ways to grow their following. CREATE A CAMPAIGN Once you have the baseline information, the next step is to take behaviors you’re already seeing and to leverage them in order to create a campaign or strategy. An active Instagram fan base might inspire a photo competition, while a heightened Pinterest strategy might lead to more of an interest in aspirational brand photography than previously used. But remember to keep your eyes set on the goal, as your strategy may differ if the goal is to increase site visitors than it would be to try to get more people to visit a stores’ physical location. In any case, social media can be a valuable tool in helping you understand your brand. For more ways to use social media listening to learn more about your business, contact our uber-talented team today!
How to Develop a Social Media Strategy for Your Personal Brand
When most people log into Facebook, it’s not usually because they’re thinking about how to improve the strength of their personal brand. However, if you ask the best marketers at our Orlando marketing agency, they’ll tell you that they’ve learned how to carefully curate a personal social media strategy to reflect who they are. It’s a fact that people who head large corporations often develop a large social media following, in spite of the fact that the personal brand and the company’s brand are not one in the same. People who’ve developed strong personal brands can become thought leaders, and can capitalize on that through valued connections, speaking engagements and strategic partnerships. To become one of those people, think of your social media as a gateway to your own brand. The team at our Florida ad agency thinks you can get the most out of it by taking the following steps: 1. STAY TRUE TO YOUR VALUES. It’s important for people who are developing their personal brand on social media to stay true to their values. If you desire to be known as a political junkie, don’t be afraid to use social media to pose difficult questions. If you’re more interested in cultivating an atmosphere of positivity, it makes much more sense to stay away from mean-spirited jokes or controversy. Whatever those values are, adhere to them closely as you build up your brand presence. 2. AIM FOR CONVERSATION. Celebrities like Lady Gaga and Britney Spears are so popular on Twitter because of their constant interactions with fans. They encourage followers to tweet at them and share their experiences with them, which helps to cultivate relationships in a sometimes passive medium. While it may not be possible to respond to each and every post or comment, making an attempt to engage with and respond to your audience is a great way to build up rapport and credibility. 3. PROVIDE CONTENT ON A REGULAR BASIS. If you have a background in branding, you’re probably familiar with HootSuite and how to use it to schedule posts to keep content flow steady. [quote]Those who are not using HootSuite for their personal brands are at a distinct disadvantage.[/quote] Try using the platform to set up posts throughout the week, and see how much better your postings do when they’re scheduled rather than on the fly. 4. REPURPOSE CONTENT. Does a topical event in the news relate to something you’ve posted about in the past? If that’s the case, it’s completely acceptable to repurpose it and share it again. Those who keep active blogs can also post tips from there directly to social media, which is a great way to keep the content flowing when there’s no time to research and post something new. 5. KEEP IT INTERESTING. Interesting content — and lots of it — is the key to keeping followers interested on social media. While we can’t all be the Shakespeare of the internet, we can decide to post only content that truly resonates with us in some way, thereby avoiding cliches or “fluff.” The days of posting what you ate for breakfast should be gone, especially with so many interesting things happening in our daily lives and the compelling content being posted each day on the internet. Need inspiration? Checked out LinkedIn’s Pulse for new content from a variety of fields. For ideas about how to revamp your personal brand, contact our team of creative professionals today, and explore our wide array of services!
Why Digital Video is Such a Good Idea for Your Brand
Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?” Well, more often than not, video can be a great idea for your brand, and with all the digital video production equipment out there, it doesn’t have to be expensive. Of course, there’s going to be a difference in quality between a Superbowl Ad and a short Vine that you post on Twitter, but if you’re creative enough — and I’m sure you are — there are fun and interesting ways to create engaging video content with just a laptop or cell phone camera and a good idea. Of course, anytime you make a video, there’s the urge to hope it goes viral. Fortunately, even if it doesn’t, the video content can still do a lot of good for your brand.[quote]If you create videos that tell great stories about what you’re doing, to be seen only by your social media followers, you can instill goodwill in your most loyal brand advocates.[/quote] Many would argue that’s much more important than having your video seen by a thousand people in Europe who have no interest in purchasing your product or service. In any case, if vitality is your goal, you can enlist the help of companies like Unruly Media to help seed your content for viral sharing. There are numerous other great reasons to create digital video content for your brand. Here are some of my favorites, from our Florida marketing agency to you. 1. People are visual beings A visual image will attract more attention than text alone. 2. Google gives preference to video content Notice when you do a Google search, you’ll often see a designated area for videos related to your search, even if you were only looking for a website or article. This is because Google gives preference to video content. Such content doesn’t have to necessarily be hosted on YouTube (which is owned by Google), though it helps. 3. Video sharing on Facebook outperforms other types of content in 5 out of 6 industries In a study of 42 brands over 7 consumer categories, video was the most commonly shared type of content for 34 of the brands. 4. Video sharing is becoming more popular as internet and mobile speeds increase around the world These days, many people do not even own cable due to the abundance of content they can find online for free on YouTube channels, as well as sites like Hulu. Some YouTube channels have millions of subscribers, showing that people can build up a loyal following with their web-based video content. 5. It’s only going to continue to get bigger Cisco reports that by 2017, video will account for 69% of all digital content. Why not get in now, before it’s too late to keep up? If you’re not investing in digital video content, it may be time to start. Contact our Orlando ad agency for a consultation, to find out how we can set up a digital video content strategy for your brand.
Email Marketing Strategies To Ensure Higher Open Rates
Email can be a drag. You’ve seen it – the constant emails from businesses begging for your money, offering not-so-great “deals” and “limited time offers,” emails that you immediately delete or leave as unread, depending on whether you’re super organized, or are a bit of an email hoarder, like me. But wait… every once in a while, there’s that email from that brand you love: Nike, Bloomingdale’s, or maybe Tom’s. It’s the one you always open, even if you know you’re not in the market for anything they’re offering anytime soon.[quote]You know once you open it, you’ll see something that inspires you, and reminds you why you love the brand in the first place.[/quote] These awesome messages are rare, but guess what? You can make awesome emails for your brand, too! It’s part art and part science, but get the materials together, and the team at our Orlando marketing agency assures you that you too can entice fans to open your emails every time. The Art & Design Of It You don’t have to be the Frank Lloyd Wright of email design to make a great-looking email. There are decent, customizable templates all over the internet, and for just a little more, you can hire people to make it for you. Once you have the template set, you can (and should) use that as a resource for all your email marketing for quite a while, so don’t be afraid to put a few bucks to get the real deal, as opposed to the a cheesy knockoff. But it’s not just making a beautiful email that pops out toward the reader – it’s also about making sure it has a great voice, and that the voice matches your brand. Are you a quirky company? Then why not include a silly fact or joke on your list? More serious? Then be sure to use elegant language and great imagery. Also, in your email blasts, there’s no room for typos. Get a second opinion before you try to connect with your thousands of loyal patrons. [quote] Take a peek at how email marketing served a beneficial purpose for an Arnold Palmer Hospital for Children donorship event – thanks to BIGEYEs’ effective strategies! [/quote] The Science Of It Okay, so it looks great, it’s well-written and there are no glaring issues that might make it seem unprofessional. But, you’re still not seeing results. What gives? Well, unfortunately, good visual design isn’t enough. Even though your email might look stunning, there are also unfortunately a few user experience cues to take in order to design the perfect email for your brand. The best way to test user experience is to get feedback. Not from your friends and family, because they’ll always want to tell you how great you are, but from – you guessed it – the people who will actually be reading your emails. Send them a survey using Survey Monkey or any one of the other dozens of survey programs out there. You can also do A/B testing to test the effectiveness of things like subject lines, the wording of your call to action, and photo placement. When testing, think of the scientific method: Question, research, hypothesis, test, analyze and share your results. Following this method will give you great data sets that you can put into action on future emails. The Result: Best Email Marketing Ever! The reality is, you don’t have to rely on terrible puns and silly cat photos to help sell your product through email marketing. Try these tips from our Florida marketing agency to create clear and effective emails, and watch as your emails become the only ones that don’t directly to the archive. Contact BIGEYE today and let us develop an email marketing campaign for your company!
How to Create Great, Shareable Content For Your Business
In today’s world, it’s fairly common to find marketing materials filled with boring ad copy, mundane graphics, and subpar information. Companies are obsessed with producing content, without much regard for what the content actually entails. Don’t go on Facebook and see what brands find passable for “content.” Creating great content (content marketing) takes time and may not be quite as cheap as curating content from other sites. However, original content can be great for your business, as content that is quite sharable and interesting can easily gain traction on social media. [quote]Creating good copy isn’t so much of a science as it is an art.[/quote] While at its core, the best advertising might be subjective, there are certain things marketers and copywriters can do to make their copy and content objectively better. So, how can your business craft interesting content, content that potentially may go viral? Here are some of our Florida marketing agency’s favorite tips for creating great, shareable content: Tell a Story! A story can be a great lead-in to a bigger and more valid point (think of the essays by Malcom Gladwell, for instance). A story can help create an emotional connection with the reader, and for many companies, a brand is only as good as its story. This isn’t necessarily limited to story in the literal sense… companies can tell brilliant stories using images and limited text, as this Oreo case study shows. Make It a List! Why are there so many lists making rounds on the internet these days? Well, the primary reason is that the list format makes things easy for readers to digest. Lists are tremendously sharable, so often times the most shared items are lists of content paired with compelling visuals. When thinking of what kinds of lists might benefit your brand, think of new takes on topics that have already been covered, or think about throwing a topical bent into a funny premise. Make It Pretty! People are more emotionally attached to images than they are to text alone. If you have a great story idea, finding a compelling photo or creating a great infographic to go along with it can be an easy way to make your content even more sharable. [quote] BIGEYE created some rockin’ content for an Arnold Palmer Hospital for Children donorship event. Check it out! [/quote] Make it Funny! Some of the most sharable content on the internet is humorous content. Humor is a great way to connect with audiences, and media companies such as College Humor, Funny Or Die, Cracked and Buzzfeed have found numerous ways to tap into a culture that shares content they think is funny or interesting. Humorous or uplifting content is typically more widely shared than negative or controversial, though I’m sure you can think of plenty of exceptions. For a great summary of what types of things people find sharable on Facebook, check out this awesome white paper from Marketo called Contagious Content. Then, contact our Florida marketing agency for tips on how you can put your new content strategy in action!
How Website Optimization Can Help Grow Your Business
Remember the first days of the Internet, when it felt as though every single person had a Geocities page, full flashing graphics and crazy clip art-inspired interfaces? This was in an era when search engine technology was miniscule, which most of us now rely upon. In this day and age, there are many more options for businesses to build impressive web pages. But all the features in the world won’t necessarily make for a better website: the key lies between optimized design and optimized content. The team at our Florida marketing agency is ready to break down ways for business owners to do both – here, BIGEYE brings you a few thoughts regarding web optimization, and how it can help grow your business: Website optimization: Designing a great website requires a calculated mix of graphic design and user experience design. Most companies that have great graphic teams may be lacking in the UX department, meaning that even if a website looks beautiful, it doesn’t necessarily mean it’s easy to navigate. One solution to this is to enact user testing on your website, both throughout the development process and periodically after the site launches.[quote]Google Analytics offers powerful tools to help track users’ behaviors once they reach a website.[/quote] A high bounce rate may mean that your Google AdWords strategies are misleading, or that your site takes too long to load. Business owners can also test website functionality by asking about user experience through survey data or even informal questioning. Collecting qualitative and quantitative data as to friction points can help business owners find ways to ease user concerns. Some small businesses note massive increases in conversion to sales after installing quick and easy fixes such as a call to action on the front page or seamless shopping cart functionality. Business owners can also optimize their websites using tools like Optimizely, which helps facilitate A/B testing to see which website designs work best within a given user base. Additionally, data mined using Moz can help boost the SEO ranking of your website through design optimization in accordance with Google’s search algorithm. Content Optimization: Even the most beautifully designed website isn’t going to gain search engine traction if the content isn’t optimized. Website content optimization doesn’t just depend on the actual text on a website, but also is contingent on metadata, tags and a whole host of other facets that content writers can read about at Moz. The number one rule of SEO website optimization is to avoid tactics that seem slimy, such as linkbaiting practices and poor-quality, keyword heavy content. These will seriously damage SEO rankings, and it may take a long time for a domain name to recover after losing rankings due to bad practices. Companies can also improve SEO rankings by blogging. Focusing on a few keywords and posting about relevant topics pertaining to that field can give companies even more opportunities to appear in organic search. Site content is just the start of search engine optimization; Moz and a host of other companies offer packages to help optimize the backend of your website using a variety of tools and facets, many of which are updated frequently to reflect constantly-evolving search engine ranking algorithms. Our Florida ad agency hopes you can use these tools to help optimize your site to get more money for your dollar. While website optimization in some cases may be a large investment, it can have a major payoff when it comes to the bottom line. For more information as to how your business can optimize its website, please contact BIGEYE’s Florida advertising agency.
The Top Three Secrets to Succeeding at Social Media
Business owners often don’t understand the importance of social media. Yes, when teenagers are posting selfies on their Facebook pages, it’s easy to think that Facebook is for “the kids.” But here’s a reality check: More than a billion people are on Facebook and, unlike TV advertising, businesses can target them based on very specific aspects of their lives. Business owners should think of their brands’ social media as their own “channels,” in much the way that TV channels work: the more good, interesting content you put out there, the more likely people are to latch on to you, follow you and engage with you. Of course, social media also means there’s much more room for glut – but it’s also a place for small businesses to defy the odds through clever marketing strategies. Here are some key takeaways for small business owners to help maximize their social media exposure. 1. Yes, You Need to Be on Social Media. Regardless of a business’s size, being active on social media can only help your company. If you think people aren’t interested about, say, commercial plumbing services in Reno, Nevada, you’re wrong: people tweet and post about nearly every topic imaginable. Plus, social media is a great opportunity to field customer service inquires. Businesses that still aren’t sure about social can implement testing strategies to determine social success, but be forewarned: as the world becomes more and more digital, there will be more and more reasons to be on social media. 2. No, You Don’t Need to Be on Every Social Media Outlet. [quote]A company that specializes in SEO doesn’t necessarily need to be on Pinterest and Instagram, particularly if the business’s customers aren’t on Pinterest and Instagram.[/quote]Business owners have limited bandwidth, and with such an influx of social media outlets, no one expects a business owner to be on all of them. In fact, doing so could actually cause harm, because in trying to build communities on all of them, a business owner could essentially fail to cultivate a community on any of them. What’s the best way to deal with this? Select your small business’s first social media outlet carefully, and expand from there. Typically, companies will first look to Facebook or Twitter, and can expand once they’ve established a routine and a community on one of those sites. 3. You Might Want to Put a Few Bucks Into Social Advertising. Companies that aren’t experimenting with social ads could see if a social ad strategy works for them. Facebook ads are hyper-targeted and can offer, for some businesses, a high return on investment for carefully crafted ads. The same goes for Twitter. However, for some companies, Facebook ads may not make sense. For example, due to stiff competition, searches related to car insurance have a high premium on keywords. However, other outlets such as Reddit and Pinterest offer ads that may be a better fit for brands with competitive keywords. These tips can help small businesses build their communities, ultimately leading to better brand engagement. The team at our Florida advertising agency has even more tips to help you build your brand, so contact us for more information on how to build your brand’s social media strategy!
The Seven Best Black Friday Marketing Practices You Should Know
Black Friday is the biggest sales day of the year with a record $59 billion spent in 2012. Retail stores are seeing more and more people, lined up earlier and shopping later than ever. There’s just something about a nice Thanksgiving dinner that makes people comfortable spending cash on their loved ones (and themselves!) the day after. Marketers who work for retail companies can expect sales upticks on Black Friday, but what can they do to make the most of it? Here, the marketers (and shopaholics) at our Orlando marketing agency share the 7 best Black Friday marketing tips for your company: 1. Start Early, End Late: Years ago, Black Friday was limited to just that. However, a Black Friday summary from CNN Money showed that 10% of Black Friday shoppers were at stores by 8 p.m. on Thanksgiving night, while 28% were there by midnight, showing that businesses can make even more profit with longer Black Friday hours.[quote]In the digital space, ecommerce companies also focus on Cyber Monday, which encourages deals for people who shop from their computers, tablets and mobile devices.[/quote] 2. Look at Trends: What sold well last year? What types of discounts helped the most? Looking at data form past promotions can help marketers tailor their sale strategies to consumer activities. Evaluating these trends also helps with the next item on our list… 3. Set Goals: For most companies, the Black Friday goal will always be to increase revenue. But perhaps the company also harbors secondary goals of increasing social media engagement or pushing products that haven’t been selling as well. Looking at previous trends can help marketers set attainable goals, and can also help them tailor their strategies to insights regarding consumer behavior. 4. Promote Where Your Potential Customers Are: When determining where to place your ad dollars, try to assess your customers’ personas to figure out where you can most likely reach them. Internet savvy businesses may get more out of investing in social media campaigns, while department stores with older clientele may have more success with advertising in print publications. 5. Seek Publicity: Each year, hundreds of media outlets report on Black Friday – not just the people lining up to be the first to snag a deal, but also months after the event to recap sales and trends. Businesses can seek to be part of this publicity storm by offering unusual deals, selling packages designed just for Black Friday and advertising unique offerings. 6. Encourage Return Visits: If one of your company’s goals is to increase sales between Black Friday and Christmas, it may be wise to offer coupons redeemable only after Black Friday. This can help incentivize people to return to the store and spend more money throughout the holiday season. 7. Reward Employees: Though more of a management tip, it is highly applicable to all business owners and CEOs who are running Black Friday campaigns. This time of year can be extraordinarily stressful, so incentivizing and rewarding hard work is one of the ways to help ease this stress for everyone. Marketers who follow these tips can look forward to seeing success with their Black Friday campaigns. In the retail industry, it can sometimes be difficult to differentiate oneself, but with targeted marketing and advertising, the team at our Florida advertising agency believes good marketing can turn Black Friday into lots and lots of green. Contact us today for more retail strategies to ensure you’re prepared for a bevy of new customers!
Learn to Beat the Competition: It’s Agility in Action
At our Orlando advertising agency, we’re constantly taking strides to work efficiently and effectively. It’s easy to get bogged down in the details of day-to-day operations. However, in organizations across the country, managers are now looking to agile and lean tactics to help keep their businesses ahead of the competition. These managers understand that their businesses operate as a unity of moving parts, and as such they’ve taught their employees to move rapidly and outpace competitors through easy-to-execute maneuvers. In an era of so many digital products, there are now new ways to practice agile tactics in order to help your business succeed. For example, I recently heard an anecdote about a person who works for large corporation. At that business, all tweets must be approved by a high-level marketing manager. While in theory this would make for higher-quality marketing, prevalent research shows this is typically not the case. Once a tweet has gone through the entire chain-of-command, Twitter topics may no longer be relevant. This results in inefficiency for both the high-level employees and the rest of the marketing department.[quote]As anyone with a Twitter account knows, posting dated information is a great way to lose followers.[/quote] A simple solution here is to edit the Twitter process. By designing a playbook, the company could offer a listing of tweets pre-approved by management, as well as a listing of the tweets that should always be approved at a higher level. This simple practice could save hours all around, allowing the teams more time to work on other projects. This is an example of an agile solution; a solution that reduces inefficient labor but still allows higher-level oversight of the day-to-day operations of the brand. Companies that don’t engage in this type of behavior are missing opportunities to connect with customers and add value to relationships with the brand’s fans and followers. While most digital marketers think of agile tactics in terms of social media, these types of practices can be spread across the board in terms of measures that businesses can take to be more responsive on a daily basis. For example, one medium-sized ad agency in Manhattan now engages in daily “standing meetings” at the beginning of the day, meetings in which each person in the organization announces what they’re working on, and where they can use help. This collaborative environment helps people work together in new ways, all based on a firm understanding of the need to be responsive and flexible in the agency environment. Other agile tactics in marketing may include customer service initiatives, such as introducing social media customer service via Facebook and Twitter. More and more large companies are seeing success through effective communication via social media, which are often a preference for people tired of waiting on hold for hours and filing email complaints that go unanswered. Like the best athletes, the best businesses are the ones that are powerful, but are also focused on keeping up. Companies that fail to embrace innovation risk futures such as those of Polaroid or Microsoft – futures where their entire business model depends on people failing to adopt new practices that help them thrive in the digital era. Interested in innovative ways to stay ahead of the competition in your industry? Contact BIGEYE’s team of marketing strategists at today to uncover new ways to differentiate your brand!
Know The Importance of Embracing Seasonal Marketing
Each year as the crisp fall air starts to deepen into a winter chill, people across the country don their snow boots (or just boots for us Florida folks) and head out to Starbucks seeking the type of warmth that can only come from a seasonal Starbucks Christmas blend. The team at our Florida advertising agency loves these tastes – even when it’s still a balmy 70 degrees outside! Starbucks’ Christmas coffees are insanely popular, and fanatics often endeavor to collect and sample these flavors year after year. The national coffee chain, which does very little advertising through conventional media such as TV advertising or print, managed to build this community through word-of-mouth – plus clever tactics that get people buzzing from more than just the caffeine in their tasty beverages. For example, in 2011, Starbucks released an augmented reality mobile app tailored specifically to the Starbucks Christmas coffee experience. The reality app encouraged users to interact with their Starbucks-branded Christmas goodies, and offered them unique images and interactive graphics upon viewing. How has Starbucks been able to so cleverly tap into the consumer psyche, causing positive associations between seasons and products? We all know that holidays drive sales. But that’s only part of it. The other part is the authenticity of a company’s marketing efforts. Efforts geared towards seasons reflect life experience; and therefore, the most successful seasonal marketing efforts are ones that connect with the consumer’s emotions. Beer marketers have known this for years, often releasing summer ales and winter lagers, made up of differing compounds to help correspond with the season. [quote]Rather than focusing on a one-off seasonal event, seasonal marketing becomes part of the company’s overall strategy.[/quote] Therefore, a company’s “holiday” plan becomes a 365-day endeavor, with the most successful companies plotting their holiday strategies months in advance. Any company can do this by initiating a seasonal marketing calendar, and preparing for seasonal events months in advance. For businesses that specialize in digital technology, it is easy to monitor website analytics to learn more about consumer’s habits through the seasons. Retooling the year-long marketing plan to conform with consumer tastes and spending habits can help marketers identify trends and capitalize on consumer actions. Companies that rely on seasonal marketing efforts can stretch their efforts further by finding ways to piggyback off of seasonal campaigns. As discussed above, Starbucks keeps people coming back year after year with a line of limited edition items. However, other businesses can offer incentives for consumers to return after the holiday season, or can even start offering Valentine’s Day promotional materials just after the New Year. Our Florida marketing agency wants you to remember that the important thing about seasonal marketing is its appeal to customers’ emotions. In particular, the holiday season is a time when families make happy memories, and therefore changes in the weather evoke feelings of happiness and adoration. By tapping into these emotions and consumer behaviors, marketers are better able to connect with their purchasers. So, the next time you walk into Starbucks and smell the fresh-ground dark roast coffee with a kick of cinnamon in the air, look around, and you’ll find yourself surrounded by seasonal marketing at its best. Let our team help your company embrace the seasons and take your marketing efforts to the next level – contact us today!