How voice technology is optimizing at home health care
Remember “The Clapper”? That home electronic device of the 90s (with omnipresent late night commercials), that turned your lights on and off with the sound of a clap? In many ways, it represented a somewhat crude first step toward the truly amazing voice technology devices of today, such as Amazon Alexa and Google Home. “The Clapper” also represented something else: A technological solution for a very real problem. Older people, often with limited mobility, sometimes struggle to perform common household tasks such as turning lights off and on. Thanks to Alexa and her voice technology counterparts, we’ve already progressed far beyond mere light switching. Voice technology platforms and applications are being used to make hospital operations and patient care more efficient, accurate and productive. And in the field of home healthcare, they are poised to do much the same. Voice technology in home health care “The Clapper” isn’t the only early voice tech device with a history of iconic late-night TV ads. Medical alert bracelets and necklaces (first popularized by a series of commercials created by Life Alert, featuring the now famous phrase “I’ve fallen, and I can’t get up!”) are designed to send for help if an elderly person becomes incapacitated inside their home. Much like “The Clapper”, this device performs an important function — and one that’s been almost entirely supplanted in terms of utility by Alexa and Google Home. Instead of manually pressing a button and waiting for medical personnel to respond, elderly or disabled residents can use a simple voice command to summon immediate help. And that’s only one application of the technology. Globally, home healthcare firms and their employees are using voice technology services to ensure patients stay on their prescribed medication schedule and follow physician instructions following surgery or an office visit. One example of this in action is Amazon’s recent partnership with the pharmaceutical giant Merck. The two companies offered developers a $125,000 prize to develop a voice technology application designed to help diabetes patients monitor and manage their condition. Amazon Alexa and Google Home not only serve as an ever-growing repository of critical personal data, they also reduce the level of friction needed to access that information — along with making simple household tasks or calls for help faster and easier. Studies have also shown that isolation and loneliness can have seriously negative effects on the health and well-being of older people or the disabled. Voice technology platforms can also play an important role in this regard. As the technology grows more powerful and refined, interaction becomes more seamless and life-like, making people feel more connected and less isolated. The takeaway Voice technology is transforming the way healthcare is delivered both in a hospital and at home. It’s important, however, to rely on third party developers who have the requisite experience and skill to maximize the potential of voice applications. Our agency works at the cutting edge of this groundbreaking technology. If you have questions about how these applications can best serve your needs, we urge you to contact us for more information.
Six Key Elements for an Engaging Creative Annual Report Design
While they contain vital information, even the most diligent reader can have difficulty sustaining concentration while wading through line after line of information. Retention can suffer as a result. Fortunately, there’s a solution to this problem: Creative annual report design. By presenting relevant information in an engagingly creative format, you can help readers stay focused, better understand the material and then retain what they’ve read. Six Elements of creative annual report design Nobody likes wading through blocks of featureless, jargon-heavy text. Yet that’s too often what we find in annual report design. To help keep things fresh and appealing, let’s take a look at some common creative elements you can incorporate into your next report: 1. Commit to a more visual approach. This is a fundamental first step toward overhauling your design. It should start with your cover photo or graphic; use something truly eye-catching to grab the reader’s attention right away. Incorporate visual design elements throughout your report to help offset word-heavy sections. Remember, today’s readers and viewers have become conditioned to videos, infographics, etc. Wading through an annual report that appears to be preserved in amber from the 1950s is a guaranteed engagement killer. 2. Use punchy and concise subheads, bullet lists, and other elements to break up text blocks. Readers don’t like long winding paragraphs — unless they’re reading 19th century Russian literature. Make your copy digestible. 3. Consider your narrative. What story is your business telling about itself this year? What’s the best way to lay out that story? How can you best use visuals to support and explain that narrative? Consider weaving in historical information about your company via the use of sidebars. 4. Data visualization. We mentioned infographics earlier. Annual reports are data-rich documents and graphics are a key tool in making critical information stand out. Research also shows infographics help readers learn and retain more efficiently. 5. Think about the medium. You don’t have to publish on glossy paper — many organizations choose to use websites or other, more interactive mediums for annual reports. 6. Master white space. Remember, heavy text is an engagement killer. Creative use of white space makes information more digestible — and also makes your aesthetics much more appealing. The takeaway Your annual report design doesn’t have to be a dry and dull affair. Consider implementing the ideas we’ve listed above to freshen up your report and keep your readers engaged. Bringing more eye-catching design elements to your company’s annual report, and contact our team of creative minds
How to incorporate drone video into your social media content
Drones, with their incredible precision and flexibility, can offer truly astonishing bird’s eye views. Reduced costs have also put them within the budgetary range of virtually any business. DJI — the largest manufacturer in the consumer drone market — sells commercial-grade products for less than $500. Less full-featured products can be purchased for significantly less. Incorporating drone video into your offerings We’ve discussed how drone footage attracts the eye and commands attention. So how does one incorporate it into social platforms? After you’ve decided which hardware product is right for you, it all comes down to creative execution. For example, if you’re in the business of selling homes, you might use a drone to take aerial photography of certain neighborhoods. A travel agency might use drone footage to the same effect, highlighting hotspots and amenities. If you’re not in a business that lends itself to drone footage, you can still use a drone to record employees engaging in activities such as hiking, mountain climbing, running a marathon or anything else. Drones have the ability to make even routing activities appear striking, thanks to the unusual angles they provide. If used to good effect, they can make a social feed much more dynamic and engaging. The takeaway As drone technology has become more available, the use of aerial camera footage has become a social media differentiator. As drones continue to evolve, the content they create will become even more compelling. If you aren’t considering incorporating drone footage already, we urge you to do so. For more information on how to utilize drones in your video production, contact our team today!
Tips to develop an effective content marketing strategy
Smart content marketing helps businesses grow revenue, deepen engagement and expand audiences. Why does a well-executed content marketing plan have such a positive effect? Because it touches on virtually all aspects of your marketing efforts. It boosts your search ranking, increases the value of your online offerings and provides you with the material you need to grow your social media footprint. All of this results in more traffic and conversions, as your audience will appreciate useful, high-value content tailored to their interests. After all, there’s a reason why the majority of businesses report putting more resources toward content creation year after year. So how does one design an effective content marketing strategy? Let’s review a few key tips: Articulate your goals No strategy can be effectively implemented without a blueprint, so defining your near and long-term goals should be the first step you take. Ask yourself the following: “What do I want my content marketing plan to achieve?” “Am I looking for more sales?” “More traffic and leads?” “Positioning as an authority in my industry?” Once the broad contours are drawn, you’ll be in a good position to start implementing your vision. Develop a buyer persona Knowing your audience is fundamental to good marketing. You simply can’t create and deliver highly-targeted, deeply relevant content with a scattershot approach. One of the best ways to ensure you’re using resources wisely is the creation of a buyer persona (a generalized and fictionalized profile of your ideal customer). These personas should be informed by hard data (demographic information you’ve collected via various channels/market data you have access to etc.) and your subjective impressions of your clients and your niche. Do your research Are your competitors investing in their own content marketing plan? If so, audit what they are doing and see if it’s driving engagement. There are a variety of software tools you can use to gauge the performance of your competitors’ content, in terms of likes, shares, traffic, etc. You’ll want to use these same tools (Google Analytics, Yoast, etc.) when evaluating the performance of your own new content. Focus on quality When your strategy is firmly in place, you’ve done the research, and you’ve decided which content management system best suits your needs, it’s time to focus on content creation. Here, it’s essential that you offer your audience something of value. Invest in high-quality, authoritative writing. Make sure your content is optimized for search and social. Mobile and video offerings continue to grow in importance; by at least one metric, video will be responsible for 80-percent of all online traffic by 2019, while mobile video consumption grows at a staggering 100-percent year over year. The takeaway Content marketing is a powerful tool that helps businesses grow their audiences, boost revenue and increase brand awareness. Follow the tips outlined above when creating your content marketing plan. Are you interested in creating more targeted content to enhance your marketing strategy? Contact our team today to learn more about our content marketing services!
Why Voice Technology is Important for Your Business
Today, voice assistants such as Siri and Alexa are used to fulfill basic office tasks such as document retrieval, typing and transcription. Saving even a few seconds during such common tasks can lead to significant productivity gains when taken to scale. Voice Development Has Many Benefits for Your Marketing One needs only look at the quickly escalating adoption of voice technology — and the laserlike focus on the development of such technology by Amazon, Apple, Facebook and Google, to understand the paradigm shift that’s underway. Research firm Gartner has estimated that 30-percent of our technology interactions will be voice-based by the end of 2018. As the technology matures and grows more powerful, we can expect this number to grow dramatically, as businesses and consumers seek to take advantage of the ease of use and efficiency offered by voice interactions. At some point in the not distant future, the frictionless nature of voice technology makes it destined to become the default means of tech communication — and this will transform the business landscape. While voice may be the dominant form of technology interfacing in the near future, today it largely serves as a key supplementary technology. When deployed in appropriate areas and used within current technological limits, it can help reduce inefficiency, improve the customer experience and help businesses earn a decided competitive advantage. Partnering with a third-party application developer is of the best ways for businesses to ensure that voice technology is leveraged to its full potential. These providers can develop industry-specific solutions that make voice technology more effective while improving the customer experience. By helping companies take full advantage of Amazon skill development and assisting with the formulation of a strategy for the deployment of voice technology, these providers serve as a trusted gateway into this exciting new business realm. How Businesses Market Using Voice Assistants Getting the most out of voice interactions demands a two-prong strategy. First, businesses need to play to the strength of voice assistants, they are remarkably good at what they do, yet it should still be understood that these are first-generation devices. Ensuring your dialogue with Alexa or Google Assistant has the requisite context clues and conversational relevance, for example, can make the process much more efficient. Second, businesses will benefit from developing tailored use cases where voice technology can be effectively applied. Today, this goes well beyond simple tasks such as email dictation. Today, voice technology is used in myriad ways. For example, the Museum of Modern Art used voice technology to help visitors navigate their building by deploying Amazon Echos throughout the facility. Visitors could ask Alexa about hours, restroom locations and even the theme or intent behind specific works of art. Voice technology is also deployed on a daily basis in more routine corporate settings, filling key tasks such as making warehouse operations more efficient by helping workers locate inventory. The takeaway As voice technology continues to mature — and businesses grow more creative with applications — we can expect it to grow from a key supplementary technology to a core part of business operations. Enterprises staying at the vanguard of new developments in this area are likely to reap profound competitive advantages. At BIGEYE marketing agency, we help our corporate clients get the absolute most out of their marketing efforts every day. We provide market leading voice solutions supported by a sophisticated understanding of both the technology and our clients’ needs. If you believe voice technology can better serve your business, please reach out for more information about how we can help.
Use topic framing for guaranteed corporate video success
Video is one of the most popular and important tools for brands in the market today … yet one of the biggest concerns we hear from our clients is that their videos aren’t successful: people aren’t watching or sharing them, or they are closing the video before the main messaging is complete. Usually, this is less of a reflection on the quality of the video, and more of a reflection on the relevance of the contentConsumers expect a highly personalized marketing experience, so one-size-fits-all corporate videos simply won’t cut it anymore. To guide your video strategy, we recommend using “topic framing” to ensure you are creating videos with a clear focus and subsequently sharing them with the right audience. Topic framing starts the creative process by asking what you hope to accomplish or who you’re talking to, rather than with your brand and products. This allows you to make better decisions about how much to spend on video production or what types of content are most appropriate for that situation and audience. We’ve mapped out four of the most common frames to get you started. Greeting Newbies (Also Known As Lead Generation): If your goal is to attract customers who aren’t familiar with your brand, it’s time to pull out all the stops. Lead acquisition videos should clearly communicate the lifestyle and values associated with your products. We recommend splurging on high-quality production and carefully building a story that explains the main benefits of your brand. These types of videos are best supported by cross-channel marketing materials that invite potential customers to watch your video after seeing enticing social, print, or ad content that teases some of your main benefits. Every brand should have at least one lead generation video in various lengths, so if this is your first corporate video — start here. Establishing Thought Leadership and Networking: More mature brands or service-based companies might benefit from content that highlights your thought leadership and established presence within the industry. Recordings of recent lectures or conferences and direct one-on-one interaction with the camera from leaders within your organization signal that your brand is still learning, growing, and innovating. Unlike lead acquisition videos, you can get away with a more low-tech approach because the goal is to simply demonstrate knowledge and transparency. Thought leadership videos are a great way to differentiate your company from the competition or build excitement about an upcoming launch or event. Playing to the Crowd: Fan-Focused: Never underestimate the power of pleasing your best customers and fans. Videos that thank your customers, showcase their experiences with your products, entertain them, or delight them are good ways to build brand loyalty, encourage past customers to refer friends and family, and build goodwill. You can even leverage customer footage by inviting fans to submit videos on social media. Depending on your product or brand image, the type of production value you need to deliver to make these videos a success will differ. Work with an agency to define what success looks like and what you hope to accomplish from a fan video so you don’t invest too much time and energy into something that may not benefit your organization. How-To Videos: Some of the most important videos are how-to videos and product demonstrations that help prospective customers understand what they can do with your products, app, or services. This is especially important if you are a new entrant into the market or have a complicated app or product idea. Education, or lack thereof, is one of the first barriers that potential customers cite when opting out of a purchase, so we highly recommend you use tutorial videos to help them overcome these detrimental knowledge gaps. Make sure these videos are short, entertaining, and informative, or risk losing your audience before you even get started. Click here to explore some of the videos that have been most successful for our clients and learn how we can help you create amazing video content for every situation and every type of customer.
Ed & Lorraine: America’s Demonic Duo & Hollywood’s Inspiration
Ed & Lorraine Warren: America’s Demonic DuoBy: BIGEYE Posted on October 31, 2017 Join us on an infographic journey as we trace Ed and Lorraine Warren’s career of facing fear and supernatural danger full force, in the well-documented cases of The Perron Family and the possessed Raggedy-Ann Doll, Annabelle. A couple devoted to revoking dangerous spirits back to the other side and protecting the living from the sinister forces of evil. Join us on a journey as we trace Ed and Lorraine Warren’s career of facing fear and supernatural danger full of force, in the well-documented cases of The Perron Family and the possessed Raggedy-Ann Doll Annabelle. According to the church, only demonologists are allowed to perform exorcisms. Ed and Lorraine Warren are two of the most prominent demonologists of all time. Lorraine Warren, Demonologist: “The spirit doesn’t see me as a woman or you as a man. The spirit sees the aura, and like attracts like.”okay Clairvoyant, psychic and light trance medium Over 10,000 cases of demonology Most trusted artifact: The Holy Rosary Ed Warren, Demonologist: “I learned about demons as a child and proved they exist as a man beyond a shadow of a doubt. Religions are man-made, but spirituality isn’t.” Grew up in a haunted house Born in Bridgeport, CT Ordained exorcist by the church Most trusted artifact: The Holy Bible Nothing could have prepared Ed and Lorraine for the spirits that haunted the Perron family’s farmhouse and the case of Annabelle the Doll. Part One: The Bathsheba Hauntings Eight generations of hauntings and killings over the years. Bathsheba: The first owner of The Old Arnold Estate in Harrisville, Rhode Island who would later haunt and threaten the Perron family. According to rumor, Bathsheba Sherman was rumored to have sacrificed her newborn child to the devil. Upon purchasing the farmhouse, right before the realtor handed the keys to the Perron family, she warned them to “leave the lights ON at night.” Yes, the Perron family knew of the hauntings, but couldn’t handle Bathsheba much longer before calling on Ed and Lorraine for their help. During their stay, Mrs. Carolyn Perron became possessed by the spirit of Bathsheba. Ed and Lorraine tried to help, but in the end only made matters worse for the family by angering Bathsheba. The Perron stories were later referenced in the Hollywood blockbuster movie, The Conjuring. Part Two: The Annabelle Hauntings Annabelle Higgins: A possessed Raggedy-Ann doll given as an innocent gift to a nursing student, Donna, but would later become an object of evil and violence. Legend says the spirit of a 7-year-old little girl named Annabelle, who was murdered in the location where Donna’s new apartment was built, latched on to the doll. A priest told Donna that Annabelle was an innocent spirit; however, he didn’t realize how benevolent she would become. Annabelle tortured Donna and her friends with notes, mysterious blood stains, and even with physical harm. Out of desperation, Lorraine and Ed were called in. They took the doll back to their home and locked it in a glass box. A museum visitor opened the glass box and challenged Annabelle to do her worst…He died the next day in a car accident. Do you dare to visit The Occult Museum, or maybe tour a haunted house this Halloween? If no, make sure to bring an exorcist with you.
The power of voice through artificial intelligence
Siri – what is Artificial Intelligence? What was once a figment of imagination is now changing the way society thinks and conveys information. According to USA Today, more than one-quarter of smartphone owners in the U.S., 60.5 million Americans, will use a virtual assistant like Alexa, Apple’s Siri, or Microsoft’s Cortana at least once a month. There are several voice assistants on the market including big names like Siri, Cortana, Alexa, Echo, and Google Home – and they are smarter than ever before. They engage machine learning algorithms making it easier to react and respond in real time. By understanding speech patterns and recording data, virtual assistants are capable of correcting spelling corrections to display the correct results. With the very premise to learn from data, analyze it, and craft algorithms, AI technology is becoming better at understanding behavior, making predictions, and finding answers. Siri – how are marketers going to tap into AI? AI is presenting an opportunity for marketers to utilize behavior – driving an increase in productivity and changing the way we do business. These advancements result in no longer having twenty options to choose from before finding what you need, rather one or two. It is changing the way we process information, excepting your answer almost instantly. This all has to do with the specific nature of voice search and the optimization of search sites. With this change in consumer behavior, it is important to understand the difference between typed searches and voice searches and how they influence a business. AI is also not only increasing organizational efficiency but dramatically reducing the chance of a mistake by detecting patterns like spam or fraud. While news, apps, and games are quickly switching to the world of voice; marketing budgets remain rather small, creating a cheap and easy way to compile research on the everyday consumer. Siri – how will it affect SEO? SEO is always changing and what used to be optional is slowly becoming a necessity, especially when you’re on a smartphone. AI does not mean the end of SEO, but rather a new way of comprehending user intent. Due to voice search becoming so popular, businesses need to make sure they are claimed and optimized to accurately appear when searched. It is essential to know exactly what users are looking for to properly optimize a site. By using lengthier sentences when talking instead of typing content incorporates more words. Adding full sentences to your keywords can even help create a person-centered approach. For example, instead of typing “weather NYC”, it is more likely for someone to say “what’s the weather like in New York City” when speaking aloud. It is smart to start brainstorming about what questions may be asked about your business, product, or service to understand what naturally spoken searches may occur. By optimizing a campaign and finding new ways to reach your audience, AI is making websites more friendly and user accessible. As consumers change the ways they search for information, marketers have to make sure to focus on a more natural approach. If they want their products and services found through voice queries, it is essential to focus on improving your SEO by tailoring it to contain keywords and phrases from a natural “who, what, when and how” communication level. This doesn’t mean you need to change your site content or entire SEO strategy, but it does mean it’s time for some changes to make AI beneficial. Voice search is creating a tremendous shift in how marketers approach their CPC as well as triggering faster answers in the SERPs. Adding in natural language on your site will help achieve the success with voice search results that you’re looking for. When considering the intent behind a voice search and the consumer’s end-goal, brainstorm questions that could be asked in relation to the business. As voice recognition becomes more accurate, the capabilities will continue to expand. Siri – how will society evolve? Virtual assistants are now becoming a part of everyday life – making it easier to turn a light on, locate the nearest carwash, or find a recipe. A perfect example is Google Home, creating an assistant reflecting a consumers needs. Think about Alexa, bringing voice to the everyday consumer by actually living in their home. A benefit of using voice search is that it’s hands-free. Not having to use your hands allows people to multi-task whether you’re asking for directions, making a phone call, or trying to find the best Chinese in your area. Voice search makes it simpler by removing the number of actions a person has to make and creates a more time-effective solution for an on-the-go situation. Faster answers lead to faster actions, creating an ideal way to communicate more efficiently. These changes are providing more ways to create opportunities for exposure and connect with customers better. At BIGEYE, we can help move and improve your business, one voice at a time. If you haven’t started uniting your work with the uprising world of artificial voice, you are missing out on potential business. Learn more by exploring our services and sign up for a free consultation to see how we can incorporate voice into your business strategy.
Is your company spending too much money on the wrong content?
We all know that content marketing and social media are important elements of a well-rounded and engaging customer experience — in fact, we go deep on this topic in our recent blog post titled “5 Reasons Your Business Should Invest in Content Marketing”, which you can read here. But how do you know if you’re spending the right amount of money on the right content? There’s no question that brands are spending more money on content than ever before. With over 64% of B2B marketers outsourcing the content creation process according to TopRankBlog, there is no shortage of content flowing into the marketplace. There is content everywhere, from videos to interactive emails, to white pages, to webinars, and many others. But is it working? Calculating the ROI on content marketing can be challenging, and highly interactive content such as infographics and videos can be expensive. Before you invest another dollar in content creation, we recommend that you ask yourself these two questions: Question 1: If a tree falls in the forest and no one hears it fall, did it actually happen? No, we aren’t trying to be cheeky with you. With so many marketing dollars going toward content creation, we have to wonder whether there is enough left over to effectively invest in the targeted distribution of that content. You might have the most engaging infographics in the world, but if your target audience isn’t seeing them, you’ve just wasted your budget. Omni-channel marketing is the answer. Understand where your audience is already consuming content and which types of content they engage with most organically, then mimic their natural consumption patterns. Simple social listening tools, attribution marketing models, and A/B testing can help you understand your best customers’ behavior and begin targeting prospects with the right content, at the right time, in the right place. This allows you to invest in your most valuable channels and begin plugging existing content into marketing mechanisms that will inspire action. You may find that you have enough content right now and that your dollars would be better spent targeting prospects with the amazing assets you have, rather than continuing to create work no one will see. Question 2: Why are you writing your own content? If you find that you still do need content, we recommend flipping the creation process on its head. And don’t worry, we won’t tell your creative team we said so. While curated and professional content is hard to beat, it sometimes overshadows one of the most effective and free content creation resources available to you. Your customers. Don’t fight it. Today’s consumers have a big voice. They are blogging and reviewing and posting everywhere. Use this to your advantage. By adopting your best customer-generated content and investing in distribution around those assets you accomplish three things. First, you reduce the cost of creating content. Second, you make those creators feel connected to your brand by elevating their opinions and efforts into the spotlight. And third, you expand your reach by utilizing your customers’ own spheres of influence and follower bases to support your distribution efforts. We agree, that sounds like a pretty amazing opportunity. Right now, marketers spend close to 80% of their budget on content creation and only 20% on distribution. By flipping the content creation model, you just freed up that money you have been looking for to kick off your latest test and target campaign. You’re welcome. Let us work with you to perform a comprehensive content audit on your brand to understand which of your assets are strongest, where you should be promoting them, and how effective your current distribution strategy is. Together, we’ll make sure you never have to say you spent too much money on the wrong content.
5 reasons your business should invest in content marketing
It seems like everyone is talking about content marketing. In fact, according to the Content Marketing Institute, 75% of brands using interactive content plan to increase their content distribution in 2017. But if your mom taught you anything in middle school it was probably that, just because everyone else is doing something, it doesn’t mean you should too. We never recommend our clients jump on trends unless there’s a defensible reason behind those strategies. Before you join the content wave, we’re going to tell you why your business should invest in content marketing so you can make an informed decision. Spoiler alert: it’s a great investment. 1. Consumers are increasingly less trusting of paid marketing: Social media has made it difficult for brands to hide their values, products, or services behind a sheen of marketing razzle-dazzle. People are constantly snapping and posting pictures, videos, sound bites, and reviews onto the internet via blog posts and social channels. And because paid advertisers would never shout their faults or weaknesses from the rooftop, most people believe customer-generated content is a more reliable source of honest information about a product. A good content marketing strategy builds from and mimics customer-generated material so the messaging you have in market matches the good feedback you’re receiving and addresses areas of opportunity your customers are pointing out. 2 . Content marketing augments your brand messaging: Use your paid efforts as your thesis statement and content marketing as supporting proof. No matter how prevalent user content is, you still need paid advertising to control and build your foundational brand storyline. Use content marketing to augment and prove the validity of your paid efforts. Create a blog, link to outside content, and build your site as a trusted source of information. All these tools back up your paid efforts to give customers enough confidence in your brand claims to choose your company over the competition. 3. SEO and SEM still matter: It may sound simple, but it’s worth noting: search engine optimization and marketing are still a big part of the brand awareness process at the top of the marketing funnel. This is especially true if you have a regional business that would benefit from local search discovery. There is no better way to ensure your website and company rank on your preferred search engine than by creating relevant, meaningful, and timely content. It takes search engines approximately three months to fully index and catalogue content updates, so publish content early and often to stay current. 4. Content starts a conversation with your customers: Not everyone will like your brand. Some people will absolutely love it. Instead of fighting the inevitable bell curve of opinions, lean into your customers’ conversations using content marketing. Shy away from generic or vague content and opt for big, bold information that will inspire a response from your clients. Even negative feedback lets you know how you are performing and gives you a baseline from which to grow. There’s a reason they say all publicity is good publicity. While we aren’t advocating you take a “shock jock” approach to your content strategy, we do encourage you to create authentic, interesting material that will truly engage your audience. 5. Content is the most powerful tool in your marketing tool box: Most importantly, your business needs content marketing because it helps you understand how your customers are searching for information and interpreting your brand values. You can test content to see what is most effective and learn from content that is not. As you fine tune the creation process, you’ll be able to plug and play content across a wide variety of marketing channels, letting you be more agile in the marketplace and adapt to your unique marketing needs. Aside from all these benefits, content creation is just plain ole’ fun! Click here to learn about our creative team and how they can help you refresh your content strategy for 2017 today.
