Orlando SEO can help you with your brand marketing
Brand marketing is going to help a brand grow if done correctly. If you are having trouble getting your brand recognized, it might be time to speak with professionals like those at an Orlando SEO agency. The more professional your marketing, the more success you will have. This is not to say you cannot come up with a wonderful advertising campaign. It is more about utilizing someone like an Orlando marketing firm that has studied the current market, what is trending, and above all what consumers want to see in an ad to gain better brand recognition. SEO Orlando Increases Brand Visibilityv There are things you can do to gain brand visibility. When you post on a blog or story, you can provide a nice professional comment. Show why you liked it or didn’t like it. Try to get your name associated with your brand. These are things you can do, but Orlando SEO can also do things for you. Marketing firms can utilize advertising campaigns to make sure your name is being seen by more individuals. Search engine optimization activities can work with you on your budget to determine what might gain you more consumers. Orlando Advertising Agency Suggestions on Local Branding SEO Orlando may tell you that local branding is just as important as getting your name out there online. In fact, if you have a local following it can be easier to start making waves online. Still, there are things to do online like making videos that are associated with your brand. Anytime you visit another site make certain to leave your information behind to help with brand recognition. Our Orlando marketing firm might even suggest that you try mass branding as one technique on a local market campaign in order to get the attention you want to have. Contact us today to discuss how you can increase your SEO efforts!
Florida marketing agency combines SEO & SEM, we can show you how!
Florida Marketing Agency, BIGEYE, would like you to know that SEO and SEM departments should be combined. In previous years, some advertisers ran their SEM and SEO separately. Yet, there is a fine line in which both concepts overlap. Companies like any Florida SEO Company have to determine where the overlap is and whether the overlap is being managed appropriately with a marketing campaign. One example is keyword usage, where a word might drive PCP ads well, so there is an opportunity to use it in SEO for organic rankings. Florida SEO Company Explains SEO Florida SEO Company offers SEO or search engine optimization of websites. It is a concept where keywords are used in online content such as the website, blog, and other avenues in order to drive visitors to your site through the search engine. Google sets the rules for how search engines will rank pages and websites in the search results. A company such as the Florida Marketing Agency can devise content that meets the rules, as well as focuses on which keywords are likely to be searched and therefore get you into the top page rankings. Marketing Firm Orlando Talks about SEM SEM is search engine marketing. It is as the Florida Marketing Agency stated above: a concept that works closely with SEO. The idea is the same as SEO in which you or a professional, such as those with Florida SEO Company, uses keywords to drive consumers to your business. The difference is that SEO uses search results, whereas SEM is about a marketing campaign. The keywords are highly selective such as one or two in an ad in order to make certain the consumer will have an interest in the advertisement. The Florida Marketing Agency researches the terms to find the best both in SEO and SEM for your site. If you’d like help setting up your SEO and SEM programs, contact us today!
Analytics tools explained by Orlando creative agency
Orlando Creative agency, BIGEYE, can provide marketing help to your company. Our creative marketing agency feels it is important to define some of the tools you may come across on the internet to help with SEO and SEM. A common term you may see is Analytics Tools, but what are they, how can they help, and how do you interpret them? BigEye has defined the keyword phrase here for you. Creative Marketing Agency Goes Over Web Host Analytics Analytics Tools or web analytics are a measurement in which an analysis of internet data is provided to you. Web hosts provide you analytics based on your website performance. If you see a poor rating with your web host analytics, it is time to get help from a place like Orlando Creative agency, BIGEYE. Our creative marketing agency can utilize analytical data for market research in order to provide suggestions in how to improve your current website. It is not just about traffic views, but whether your current advertising companies are working and in what market they are working best. BIGEYE is not just a company for local marketing, although we do a considerable amount of local businesses. Florida SEO Company Promises to Increase Analytic Results With BIGEYE, you will have tools at your disposal to analyze your website or marketing campaign performance. You will also have qualified professionals helping you through this Orlando creative marketing agency. [quote]Our agency can assess the effectiveness of your website as a starting point before estimating how the traffic can be changed after creating a new marketing campaign.[/quote] We can even estimate one new advertisement’s success by utilizing analytics tools. Google offers tools to website owners, but unless you know how to change your website with a better marketing campaign the tools will not be as helpful. Contact us today to discuss analytics tools more in depth!
Florida advertising agency discusses importance of keywords
The use of keywords will directly determine the amount of traffic your website and business earns from search engines. Utilizing a Florida advertising agency that understands the principles of a search engine will help solidify a business’ traffic. In June news was announced regarding the frequency US online users use search engines, which an Orlando advertising agency wants to share with you. The study was conducted by AYTM and showed that many companies undervalue search engines and just how important they are to internet users. Roughly 63.5% of users will go to a search engine every day they are on the internet. Furthermore, only 2.5% of those polled stated they never use a search engine. Orlando Advertising Agency on Mainstream Keywords The research suggests that any Florida advertising agency working with local companies needs to focus on keywords consumers will be able to pick up in a search engine. The Orlando advertising agency can offer a review of a business website to determine where keywords might be lacking in directing traffic to a website from a search engine. Searching mainstream keywords nets millions of sites. An advertising agency helping your local business will utilize main keywords with niche words to produce the proper SEO effect on your site. Florida SEO Company Utilizes Local Keyword Phrases To be effective websites need to use a location with mainstream keywords. Using Florida advertising agency shows the company is located in the state of Florida. Using a keyword phrase Orlando advertising agency narrows the location even more. A company can find more consumers by specifying the area they operate in. As an example, a law office would need to be state specific, sometimes city specific to help a consumer thus location with a keyword phrase is important.
SEOhhh! Moving your website’s search rankings to the top
SEO gets a bad rap. It’s not dazzling design. It’s not premier prose. So what makes SEO so appealing to so many—and to us for that matter? The answer is simple: When it’s done right, SEO works well… really, really well. And unlike Pay Per Click, SEO is organic, meaning that results are gradual, performed manually by certified SEO professionals. It’s a long-lasting investment in your website’s future. It will come as no surprise that consumers use the web to research nearly every decision they make. From finding the best local smokehouse and backyard barbecue products, to studying top-rated orthodontists and plastic surgeons, the web is a treasure trove of valuable information—a place of vast knowledge and discovery for the consumer. Ensuring that your website is optimized according to relevant keyword searches increases your chances of landing at the top of search engine results, maximizing the opportunity for converting the active web surfer into a paying customer. From a consumer perspective, think of your website as a pot of gold and SEO as the rainbow, pointing the way to the riches that await by using your product or service. They’re actively seeking it—using tools like Google, Yahoo, and Bing. Without the SEO rainbow pointing the way, your riches will remain lost and unused. The brighter the rainbow, the more visible the path to your pot of gold will be. BIGEYE Creative offers Search Engine Optimization solutions designed to increase your brand’s online visibility. Here are a few reasons why your SEO should be performed by someone other than the big SEO factories… someone like BigEye Creative: Customer Oriented SEO: You’re already aware of the high-quality customer service that we offer all of our clients. This level of customer service is hard to find, especially in the SEO industry. Monthly SEO Reporting: Every month, you’ll receive reports that compare the previous month’s results to the current one. You’ll be able to see how your site visits increase, discover your most popular landing pages and referring sites, and monitor your organic keyword rankings on popular search engines. Local SEO Work: We do not use offshore outsourcing to perform our SEO work. Everything is done right here in Central Florida. Quality SEO Link Building: We embrace “100% Natural” SEO strategies like quality link submissions, niche directories, and back linking among others. Current SEO Strategies: Unlike other SEO companies, we’re not using outdated strategies. Our SEO experts remain up-to-date on new search engine algorithms that change from week to week. We offer a variety of SEO packages to suit various budgets and goals. We’d be happy to take you through them and answer any questions you may have about SEO. Give us a call and get your SEO on track. In a matter of months, your website will start acquiring the attention that it deserves! We are pretty darn proud of our SEO skills. Visit our Digital Marketing page to learn more.
Traditional agencies tactics verse Digital agencies
In the advertising industry, we are now seeing a divide between traditional and digital agencies. And the people searching for creative advertising agencies are left feeling like they need to pick a side. Do you stick with the conservative, traditional agency or try something different with a trendy, digital agency? This definite division between agencies and marketing philosophies leaves consumers stuck between two extremes. On one side of the spectrum, you have traditional agencies that cling to what is safe and commonplace in marketing, such as print, billboards, radio, newspaper, TV and direct mail. Some traditional agencies think along the lines of, “print isn’t going anywhere,” and “social media is just a phase.” Although overhead costs may be a bit of a burden, the vast visibility of these marketing mediums has been proven reliable and successful. On the other side of the spectrum, you’ve got modern-day digital agencies pushing Web, video, mobile apps, social media, QR codes, SEO and other non-traditional forms of advertising. These agencies live by the latest and greatest trends and stick with edgy, innovative marketing concepts. With a “print is dead” mentality, these agencies tend to focus on the next big thing on the marketing horizon. Like most things in life, the truth lies somewhere in the middle. Print is not dead and social media is not just a phase. It’s not about utilizing one or the other. It’s about integrating these mediums together. Weave your social media platforms into your print pieces, and vice versa. Your billboard’s call to action can be to visit your robust website for more information. And your business cards can don a QR code that links to an innovative video explaining your company’s philosophy. These types of collaborative marketing initiatives can work together to provide greater brand awareness and, ultimately, ROI. When shopping for an agency, make sure you find one that sees the big marketing picture. You shouldn’t have to pick a side. Instead, pick an agency that is on yours. BIGEYE seamlessly integrates digital and traditional marketing initiatives into one big picture, your big picture. Give us a call at 407.839.8599 or contact us here to get started.
Learn how the updated AP Stylebook gets social in todays terms
The highly esteemed Associated Press Stylebook, also known as the “Journalist’s Bible,” has recently inducted “unfollow,” “retweet,” “tagging,” and 18 other social media terms into its newly revised 2011 print edition. Surprised? We’re not. Over the past several years, new connotations of such words have emerged through social networking sites, and have moseyed their way into day-to-day dialogues. Language is extremely fluid, changing and adapting to current culture. A “wall” is no longer just a structure that ensures personal space; it’s now a public space where “friends” can post comments, videos and pictures. Created in 1953, the AP Stylebook has been a very prestigious source of information for more than 50 years. The fact that the AP editors think social media terms are worth publishing just goes to show the impact social media platforms have on the public. Social media sites such as Facebook, Twitter and YouTube offer successful routes toward global communication, allowing you to essentially keep a public account of what’s happening in your world, and follow the lives of others. And it’s not just the younger generation that’s “tweeting,” but corporate companies and other professional organizations are as well. Company leaders are utilizing social media sites to increase exposure on the same platforms as their target audience. Even the AP Stylebook tweeted about the addition of these social media terms! With technology continuously progressing and advancing, the digital world is becoming the most efficient way to do, well … just about everything! So, in the past, if you have been wary about engaging in the alternate universe we call social networking, don’t be afraid. Submerge yourself; you will be surprised at the endless possibilities available to you within just a few clicks. Ready to jump in? Give us a call at 407.839.8599, or email us at info@bigeyecreative.com
Disposable to Uploadable: The digital world take over
Let’s think back to the days of disposable cameras and film rolls. In order to develop pictures we had to drive to the local convenient store or supermarket. After the pictures were developed, we would discover only half the batch of pictures were decent enough to keep. Finally, we would bring them home to cut and paste (no Ctrl+C, Ctrl+V functions allowed) to our favorite scrapbook or photo album. Sound exhausting? Maybe that’s because we’ve gotten used to the instant gratification of digital and mobile photography. Ever heard of the term “mupload?” You won’t find this term in any ordinary dictionary. It was created by the online social world, meaning “mobile upload.” A simple click of a button on a mobile camera phone and your photo is instantly uploaded to the internet. There are a ton of apps that have jumped on the mupload bandwagon. Instagram is one such app and it allows iPhone users to remotely upload, edit and share their photographs on social networks. Your friends, your family, the world, the online community or whomever you chose can see what you see at almost that exact moment. The internet is now your favorite scrapbook and you can cut and paste your pictures digitally to create a personalized portfolio of your memories as they happen. So where does your instant artwork go? Online image and video hosting websites hold your photos on giant servers, commonly referred to as the elusive “cloud.” These websites then allow you to create your customized account to archive your gallery of memories. Flickr, Twitter and Facebook are just a few of the leaders in the online image industry. The world of photography is changing. Businesses are now utilizing these websites to connect with their target markets, share photos, events and memories, build brand personality and increase brand awareness. Want an example? Check out what the BIGEYE team is up to on our Flickr, Twitter and Facebook. In fact, market your business and engage your clients through your own image portfolio. We’d be happy to help you create you an online masterpiece. Contact us at info@bigeyecreative.com or 407.839.8599.
Don’t ‘Like’ Facebook? Well maybe this will change you mind
If you’re tired of reading your friend Amy’s thousandth status update about her son’s potty training progress, you’re not alone. But Facebook is about so much more than TMI status updates, how many “friends” you have and photos of college kids making bad choices. Eighty percent of ComScore’s U.S. Top 100 Websites have established a strong company presence for their brands on Facebook. Here are a few reasons why you should too. Let’s start off with the obvious: it’s a marketing tool to more than half a billion people. According to Facebook, 50 percent of its active users log on to the site every day. Digitalbuzz Blog found that more than 1.5 million local businesses have their own Facebook pages, and more than 20 million people become fans of pages each day. In fact, the average user becomes a fan of at least four pages and writes about 25 comments each month. Furthermore, those who use Facebook on their mobile devices are twice as active as non-mobile users. And we all know how many smart phones are out there nowadays. Facebook has clearly proven itself to be the prime location to get people discussing and checking out businesses around the world. So what are you waiting for? It’s time to get more people talking about you. The public is interested in you and likes to be heard, but it’s your job to show them you’re listening. Which brings us to reason No. 2: Facebook allows people to get engaged in your company. Every time you post an update, comment on someone else’s post or “like” a comment, you’re showing your audience that they’re important to you and reminding them you’re there. Encourage your fans to tag themselves in your photos, create contests for them to participate in (such as fun trivia), or reward them for “checking in” to your company. The more fans you can get, the higher Search Engine Optimization (SEO) you receive for your name. And yes, for those keeping count, that’s reason No. 3. If you have a Facebook page, it automatically gets indexed on Google, increasing your SEO. By including all of your information under the “Info” tab on your Facebook page (city, state, address and zip code, etc.), you’ll optimize local searches on the Internet. In the same regard, all of the information inserted in the Company Overview, Description and Mission fields will optimize your company name in product searches. You can add as many keywords dealing with your business as possible to heighten your SEO. This is done by captioning your photos and videos, adding descriptions to your event postings and allowing a discussion forum. If you pack everything you can with those key phrases, all of that information will be made available on search engines. The more your fans are involved in your page, the higher your SEO becomes. It’s basically like telling Google you’re pretty important. But it doesn’t stop there. (Are you ready? You’re going to really like this one.) When used correctly and frequently, Facebook has been proven to increase businesses’ ROI. Take Lance Armstrong’s LIVESTRONG organization for example. According to Social Media Examiner, LIVESTRONG appointed a full-time social media employee in 2009 and raised a record-breaking $10.8 million for their charity — even with the troubled economy. In fact, more than 60 percent of LIVESTRONG’s website traffic is due to its social networking sites. So be proactive and use this marketing technique to your advantage. We’d love to help. Whether it’s incorporating your branding into your Facebook, YouTube or Twitter page design, maintaining your status updates, or developing a social media campaign, we love this stuff. Give us a call at 407.839.8599 or contact us at info@bigeyecreative.com to learn more. And while you’re at it … why not Like us on Facebook?