Since the publication of Bigeye's study, Retail Disrupted in 2021, the commerce landscape has experienced significant changes, with online sales continuing to soar.

As the industry continues to be reshaped by technological advancements, changing consumer preferences, and global events, it is crucial for marketers and advertisers to stay informed and adapt their strategies accordingly.

Since Bigeye last reported on retail in 2021, we have seen e-commerce giants capitalize on their online presence in various categories.

This report from Bigeye, based on data recorded across the United States, reveals consumers' shopping habits and how they are looking into the future.

An Inside Look at the Retail Revolution

Shopping

40%

of consumers prefer to shop in-store.

Privacy

9-in-10

of consumers expressed some level of concern about data privacy.

Influencers

68%

of consumers believe influencers should be required to disclose when they are being paid to recommend products.

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