Big Fin Seafood
Strategic repositioning turned local seafood spot into must-visit dining destination.
Big Fin Seafood
A seafood kitchen caught a fresh wave of customers, scaling neighborhood charm into city-wide craving through strategic brand positioning.
Client
Big Fin Seafood
Overview
Creative that hooks audiences and reels in real customers.
Big Fin Seafood, a recognizable Orlando seafood restaurant, needed more than awareness to drive actual reservations and foot traffic. Despite strong community recognition, the brand lacked modern identity and clear positioning in a crowded dining market. Bigeye developed a bold boat-to-table creative platform featuring playful yet premium messaging like “Every Catch Has a Story” and “A Claw Crackin’ Good Time.” Our full-funnel strategy across Meta and Google Ads delivered 4.2M+ impressions, reached 2.8M+ users, and generated 187 website conversions at $89.50 cost per conversion. The “Big Catch, Big Flavor” fishing rod creative became our top performer, reaching 1.4M+ users and driving 460% ROI while transforming a local favorite into a city-wide destination.
Results
From Neighborhood to Destination
Bold boat-to-table positioning paired with data-driven social campaigns proved skeptical restaurant owners wrong. Strategic audience targeting and creative optimization turned social impressions into actual reservations.
“Big Catch, Big Flavor” fishing rod creative reached 1.4M+ users and became our signature performer, driving 46% of total campaign reach with the lowest cost per user across all ad variants.
Strategic audience expansion from 5-mile to 10-mile radius delivered 58% better results, while lookalike targeting achieved exceptional $2.29 cost per 1,000 users reached through platform optimization.
Conversion-focused “Boat to Table” creative drove 70% of total website conversions at $40.25 cost per conversion, with 79% of clicks being Google Maps visits indicating strong dining intent.
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