Luma & Leaf
Research-driven brand strategy launched this clean skincare startup into 1,200+ retail locations
Luma & Leaf
From zero to skincare hero in record time, building a brand that converts browsers into believers across every touchpoint.
Industry
Beauty & Wellness
Client
Luma & Leaf
Categories
Overview
From inception to impact: propelling Luma & Leaf to skincare success in record time.
Luma & Leaf entered the competitive clean skincare market with ambitious goals: accessible pricing, bright bold design, and plant-powered efficacy. Starting from naming the company, Bigeye conducted comprehensive consumer research with over 5,000 skincare users to identify unmet needs and market opportunities. This research foundation drove every strategic decision, from brand identity inspired by Henri Matisse’s minimalist artwork to packaging that emphasizes plant energy. We developed audience personas targeting wellness-seeking millennials and Gen Z consumers, created a conversion-optimized Shopify website, and executed extensive omni-channel digital marketing across paid social, paid search, Amazon, retail media networks, and influencer partnerships. The results were immediate: significant sales within days of launch and rapid expansion to 1,200+ retail locations including Whole Foods, Sprouts, and Fresh Thyme.
Results
Growing plant-powered skincare success.
Over 5,000 consumer insights shaped every brand decision. From naming to packaging, research revealed demand for plant-based formulas with accessible pricing and bold, confidence-boosting design.
Consumer research identified key opportunity: plant-based, sensitive-skin-friendly formulas with clinically-studied ingredients, minus traditional markup targeting wellness-seeking millennials.
Brand identity inspired by Henri Matisse’s minimalist artwork created vibrant packaging that emphasizes plant energy, celebrating unapologetic individuality and boosting consumer confidence.
Extensive omni-channel digital marketing across paid social, paid search, Amazon, and retail media networks drives ongoing performance and retail expansion to 1,200+ locations.
From day one naming through ongoing growth, this comprehensive partnership spans brand development, digital optimization, and retail expansion across multiple service areas.
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