Maria & Enzo's
Strategic brunch rebrand transformed underperforming Sunday service into Disney Springs success.
Maria & Enzo's
Italian brunch got the amore it deserved, turning overlooked dayparts into packed tables and profitable revenue streams.
Industry
Restaurant
Client
Maria & Enzo's
Categories
Overview
Transforming brunch from bland to "Ciao Bella!" for Maria & Enzo's.
Patina Restaurant Group, a global hospitality leader operating 40+ premium restaurant concepts including flagship locations at Disney Springs, faced an underperforming Sunday brunch at Maria & Enzo’s. As part of Delaware North’s $3+ billion portfolio, they needed strategic intervention to maximize revenue from this prime Disney Springs location. Bigeye conducted comprehensive research combining quantitative data and qualitative insights to understand audience behavior and develop the “Have Amoré” brunch rebrand. Our immersive campaign encompassed messaging, visual identity, photography direction, experiential design, and paid social campaigns. We created authentic Italian La Dolce Vita experiences from digital ads through dining touchpoints. Results were immediate: 1,258 website sessions, $8.44 cost per conversion on mobile calls, 57% increase in Google Search interest, and transformed Sunday brunch into a profitable revenue driver.
Results
La Dolce Vita Meets Disney Magic
Comprehensive research strategy combined data insights with Italian authenticity. Every touchpoint from digital ads to dining experience embodied relaxed, joyful La Dolce Vita brunch culture.
“Have Amoré” rebrand created immersive Italian brunch experience featuring upscale art deco meets bright, modern La Dolce Vita style designed to transform Sunday mornings into memorable occasions.
Highly targeted paid social campaigns achieved exceptional restaurant industry performance: $8.44 cost per conversion and 57% increase in Google Search interest.
Comprehensive campaign design included everything from ice cream wraps to coasters, creating seamless brand experiences that elevated underperforming dayparts into profitable revenue streams.
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