Orlando Dreamers
A grassroots vision turned big-league movement—uniting Orlando’s identity, momentum, and backing to bring Major League Baseball to Central Florida.
Orlando Dreamers
Orlando Dreamers is a grassroots campaign to bring major league baseball to Central Florida — built on civic pride, local identity, and the belief that Orlando's biggest dream is finally within reach.
Client
Orlando Dreamers
Categories
Overview
Building Belief Before the First Pitch.
Orlando has never played small. It's home to the most-visited tourist destination in the country, the 15th largest media market in the United States, and a population that's among the fastest-growing in the nation. The only thing missing? Big League Baseball.
The Orlando Dreamers — led by Hall of Fame shortstop Barry Larkin and backed by a leadership group with over $1.5 billion in committed financing — set out to change that. Their mission: build the momentum necessary to bring an MLB franchise to a proposed 45,000-seat domed stadium on International Drive, right in the heart of the Orange County tourist corridor.
But before you can fill the seats, you have to build the belief. That's where Bigeye came in.
Results
The Bases Are Loaded. Orlando's Up.
The Orlando Dreamers needed more than a logo. They needed an identity — something that could carry the energy of a city that has always had big dreams and was finally ready to act on them. We developed a brand rooted in Orlando's colors, culture, and character. Bold, but inviting. Confident, but warm. Aspirational, but grounded.
The campaign language draws on the rhythm of the game — the crack of a bat, the weight of a full count — but pairs it with something deeper: civic pride. Local ownership. The feeling that you're watching history take shape.
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