Answer Engine Optimization makes AI citations the new visibility battleground—formats, prompts, and off-site signals decide that brands get seen and drive demand.

Entity authority—not traditional SEO—dictates ChatGPT mentions; secure consistent NAP, third‑party reviews, schema, and concise Q&A content.

See how do skincare shopify brands use llms.txt files to get recommended by chatgpt and AI search can help brands improve search and AI visibility.