As a brand identity design agency, Bigeye builds visual systems that make consumer brands recognizable, consistent, and differentiated at every touchpoint. Every identity project starts with consumer research through EyeQ, so the design direction is informed by what your audience responds to, not what looks good on a mood board.

Brand identity at Bigeye includes logo design, color systems, typography, iconography, photography direction, illustration style, and comprehensive brand guidelines. We design for how brands actually live: on packaging at shelf, in social feeds on mobile, in retail environments, on Amazon storefronts, and across paid media. A brand identity that only works in a PDF is not a brand identity.

We work with consumer brands across CPG, DTC, pet, beauty, food and beverage, and health and wellness. Whether you need a new brand identity from scratch, an evolution of an existing identity, or a comprehensive design system that scales across channels and markets, our brand identity services are built for brands that need to show up everywhere and look like themselves every time.