Say what!? Are Facebook messenger ads the next marketing trend?
The evolution of messaging apps such as Facebook Messenger, SnapChat, and WhatsApp have made the world smaller. It is easier than ever before to chat with people across continents and across time zones… or even just across town. Messaging apps aren’t new. Since the Internet’s birth, companies such as AOL have leveraged peoples’ desires to connect by creating chat rooms, instant messaging platforms, and virtual interest groups. In today’s mobile world, messaging and connectivity apps are more important than ever before. And there isn’t a one size fits all app. The polished business professional might choose GoToMeeting to chat with clients, or HipChat to connect with team members. Millennials are flocking to SnapChat to share day-to-day moments on the fly, while international friends and family have turned to Internet-based messengers such as Viber and WhatsApp to avoid hefty international text messaging fees. Facebook (which also owns WhatsApp) accounts for the largest market share in the messaging app category. Facebook Messenger Ads or suggested content in WhatsApp represent tremendous untapped potential because the apps are so “sticky.” Customers keep coming back again and again, and remain logged into the apps almost constantly. This allows marketers to pervasively present content, and hone into their target audience where their customers organically spend time. Because most people, when messaging, are pausing from their daily lives, in-app advertisements also represent a prime time to engage prospects. Facebook messenger ads: Watch out, marketers! As of this April, Facebook has officially opened up Facebook Messenger ads to publishers. As the program expands, companies like yours will be able to self-publish or partner with your local Orlando marketing agency to generate content to complement your target audience’s Facebook habits. While potential Facebook Messenger ads may not tap into the biggest app population, Facebook has a notoriously loyal user base. As marketing trend-watchers, we anticipate this will be one of the biggest marketing milestones of 2016. It signals that the evolution of advertisements within messaging apps has finally gone mainstream and become acceptable to the broader public (we saw a similar trend when Facebook acquired Instagram and opened up publishing rights earlier this spring). SnapChat sponsored snaps: Our second most anticipated messaging app to watch is SnapChat. In addition to raw in-app advertisements or personalized messages from brands that promise to entice Facebook sponsored message recipients, SnapChat’s hybrid messaging service – which blends text, video, emojis, and photos seamlessly – could take messaging advertisements to the next level. SnapChat lets users interact with celebrities and brands in a highly intimate way as if they are real friends, which makes this content very engaging. No matter which messaging app you choose to invest in, it’s clear that the future of messaging also includes an opportunity to connect and engage with your audience, so don’t wait. For ideas on which apps are right for you, or how to create killer in-app content, contact us to learn more.
Orlando in a day: infographics guide to the city
View more of BIGEYE’s creative infographics. Orlando in a Day By: BIGEYE Posted on June 28, 2016 9:00 am Downtown Credo Start your day by having coffee or a pastry at Credo; a donations-only coffee shop in the heart of College Park. This community-oriented coffeehouse is beautifully decorated and has a rustic modern atmosphere, making it the perfect place to relax or work. 706 W Smith St. downtowncredo.com 10:00 am Orlando Museum of Art For a dose of culture, visit the Orlando Museum of Art. Offering a wide variety of exhibitions, the OMA is located near other Orlando cultural gems in beautiful Loch Haven Park. 2416 N Mills Ave. omart.org 12:00 pm Pom Pom’s Go to the Milk District and enjoy Pom Pom’s Teahouse & Sandwicheria, a funky East meets WEst space filled with local artwork. The creative menu includes handcrafted teas and gourmet sandwiches. 67 N Bumby Ave. pompomsteahouse.com 1:00 pm Harry P. Leu Gardens Containing nearly 50 acres of landscaped grounds and lakes, Harry P. Leu Gardens is the perfect place to admire plant life, take a leisurely walk, or sit down on a bench to enjoy the surroundings. 1920 N Forest Ave. leugardens.org 3:00 pm Audubon Park Garden District Audubon Park Garden District is the award-winning shopping and dining hub of Orlando’s burgeoning food movement. With an organic community garden and a host of local businesses featuring artisanal and eco-friendly products, Audubon Park is a must-see in Orlando. Make sure to stop by BIGEYE, East End Market, Red Light Red Light, Palmer’s Garden & Goods, and Kelly’s Homemade Ice Cream! 3201 Corrine Dr. audubonparkgardens.com 6:00 pm Enzian Theater Catch an early show at Enzian Theater, a full-time alternative cinema and home of Eden Bar and the Florida Film Festival. Whether it’s movie night on the lawn, or checking out a new Indy film in the indoor theater, you’re guaranteed a great experience at the Enzian. 1300 South Orlando Ave. enzian.org 8:00 pm Cask & Larder Cask & Larder is the ultimate spot in Orlando for classic Southern-style recipes with a modern twist, where the cocktails are handmade! Whether you want a spectacular dinner, an excellent happy hour, or an amazing brunch, you truly can’t go wrong with Cask & Larder. 565 Fairbanks Ave. caskandlarder.com 10:30 pm Hanson’s Shoe Repair Secret and secluded with a cool vintage vibe, Hanson’s Shoe Repair is a speakeasy cocktail joint in what might be the oldest building still standing in downtown Orlando. The dim lighting, dark wood, and eclectic decor will transport you to another world. Just make sure to call ahead to get the passowrd! 27 E Pine St. hansonsshoerepair.com
How Twitter marketing transformed social media marketing
Sure it’s entertaining, but social media, and Twitter in particular, have the power to shape the world as we know it. Unlike social media platforms such as Facebook, SnapChat, and Instagram that focus on users’ one-to-one interaction with friends and family, Twitter opens up the world of political social influence, journalism, and globalization. Twitter has enabled civilian news reporting, helped identify terrorists, and given the average person a snapshot into celebrity lifestyles. Brands that can successfully lever this instantaneous connection between users and their product can turn Twitter marketing into solid gold. THE POWER OF THE TWITTERVERSE: As a snapshot into the power of this unique platform, we can’t help but muse about the current political debates. No matter who you plan to vote for this fall, you’ve probably seen your fair share of political tweets during the primary season. As we write this, presumptive Republican nominee Donald Trump (@realDonaldTrump) has unleashed a near streaming Twitter attack on Hillary Clinton. In his latest post he cries out, “Crooked Hillary can’t even close the deal with Bernie – and the Dems have it rigged in favor for Hillary. Four more years of this? No way!” On the flip side, presumptive Democratic nominee, Hillary Clinton (@HillaryClinton), fights back, sharing a CNN (@CNNPolitics) article about Trump’s 2006 views on the real estate market crash. She notes, “A candidate who roots for his own gain at the expense of American families isn’t just heartless. He’s disqualified.” In just 140 characters, each candidate appeals to the public time and time again to hear them, share them, and agree with them. So what happens when one of these candidates – or any highly public figure – endorses a brand, promotes tourism in a depressed market, or gets photographed wearing a designer t-shirt? Those brands immediately receive a boost of awareness and have the opportunity to respond with their own Twitter marketing tactics in hopes of riding the halo effect of positive brand association, or shy away from an endorser who may not necessarily align with their brand values or vision statement. Even brands that don’t receive attention on the national or international scale have the ability to tweet with and align themselves beside other likeminded public figures and organization. The results are a web of interconnected, social associations that validate or disprove a brand’s unique value proposition within a given market. HOW TO TAKE ADVANTAGE OF TWITTER MARKETING POWER: Don’t be afraid to dip your toe into the bird bath. Twitter may not have as many followers as platforms such as Facebook or LinkedIn, but it does have a unique personality and power all its own. To take advantage of Twitter marketing’s potential, don’t forget the following: 1. Become an expert: Build your Twitter base by becoming an expert in one topic. If you have a blog, this is a perfect place to share your posts. Tweet relevant articles, share your opinion, and provide insight into your industry. Just remember that it’s better to share excellent content about one topic than mediocre content about several. 2. Engage with social influencers: It may feel strange at first, but start tweeting at other brands, social influencers such as celebrities, industry tastemakers, journalists, and bloggers. Ask them questions, share information you think they may enjoy, and put yourself out there. It only takes a few retweets and heavy-hitting responses to boost your own social credibility. 3. Increase your followers: The best way to increase your followers is to follow others. Take time to read other peoples’ tweets and figure out who you enjoy watching. Many people will follow you if you follow them, so don’t be shy. 4. Stay relevant: Because Twitter has the power to break news (hello, viral videos) and is often used to provide real-time commentary on social events, don’t wait until you have the perfect article or post to tweet. Stay current and react to what’s happening in the moment to keep your audience engaged. 5. Try new things: Last, but not least, try new things. A Tweet can be forgotten in a mere matter of minutes if it gets lost in a flood of more interesting or share worthy content. If you try to tweet something outside your comfort zone, don’t worry. Try again. Our social media marketing team can help you create a content calendar, refine your tweeting skills, and highlight brands and public figures that align well with your brand. For more information on how you can change the world one tweet at a time, click here.
Consider these 3 things if you are marketing a bank
Banks are oftentimes considered safe, reliable, and generally uninteresting – which is exactly the type of image the bank marketing industry has embraced for decades. After all, would you feel more secure placing your money in the hands of an institutional-looking, serious company or a bright, colorful place that may even seem, dare we say it, fun? The answer may surprise you: it’s both. It all depends on your age. Those who are 30 and older prefer the “classic banking” feel, where everyone is formal and official. Millennials, the 30 and under group (an ever-growing demographic), don’t have the same appreciation for the classics. If they go into a branch at all, since most of them prefer electronic banking, they prefer a place where employees are cheerful, casual and explain things to them in ways that aren’t painstakingly boring. Millennials are also more familiar with alternatives to traditional banking like crowd-sourcing or even digital wallets at online merchants. So banks, or marketing agencies that represent banks, trying to create strategies to draw in new customers and retain existing ones should consider finding ways to offer something for everyone – even if different generations seek different banking experiences. Offer more audience specific products This seems like a no-brainer, but with financial institutions now providing more than basic banking and majority of branches offering financial services, investment advising, insurance, currency exchanges or business services, it’s imperative for banks to find unique ways to explain these options to potential customers. We all know that casting a wide net and hoping a general audience buys into what you’re selling is not realistic in today’s digital space. So, tightly defining who your audience is and why they would specifically be interested in the product is key for banks as millennials start driving the majority of their audience base. Offer mobile products and make them secure More and more of our business is being done via our mobile devices with users finding it convenient to do things that used to require a phone call or a branch visit. Through their apps or responsively-designed sites, banks can now allow customers to check balances, transfer money, scan checks, deposit money electronically, and make payments. The number of users for mobile banking is high and expected to increase, according to the Federal Reserve’s “Consumer and Mobile Services” report in 2015. Something to note is why some aren’t interested in switching: convenience and perceived lack of benefits (habit) are at the top, followed by security concerns. Explore new bank marketing channels while remembering your roots Kevin Tynan at American Banker warned his peers not to get too carried away with trying too many “new and different” things. His concern is that banks will start to lose sight of their core commitments to customers if they start over-experimenting. He actually argues some good points about the true strength of a bank being its employees and their relationship with their customers. However, one could argue that with such a large majority of customers utilizing mobile banking and hardly ever stepping into a branch, maybe this point of view is outdated. A great marketing agency for banks can actually enhance this connection with digital products. This can be done through a strong social media presence, an SEO-focused site, text messaging, online ads, email newsletters or other fresh ways of interacting. Even a fun YouTube video describing products or basic financial strategies could be useful, and can be watched anywhere, anytime. To learn more about our content marketing strategies, click here.
The merging of digital and traditional marketing tactics
The infamous Don Draper didn’t do anything with digital advertisements, and he sure did pretty well, didn’t he? Sure – the setting of “Mad Men” took place decades before terms like: banner ads, click-thrus, CPM, and all those other important digital marketing-speak buzzwords became normal parts of our vocabulary. And fictitious characters like Don Draper, much like the rest of his Madison Avenue cronies, pulled all sorts of shenanigans that could get someone slapped, if not fired (or arrested) today. But the world of Sterling Cooper, at least professionally, showed us an ideal advertising agency, including some creative account management strategies and marketing practices that can still be emulated today. Unfortunately, one of the elements of the old-school approach still used by modern ad agencies is when clients are sometimes offered separate menus for “traditional” off-line services, as well as for their digital marketing needs. In some cases, an agency may even have specific account execs who focus solely on offering their expertise in one discipline or another. Each approach has its advantages – digital is growing, and has a far greater reach than local media. And, of course, it is easier to track. Traditional media, however, still finds support among consumers and is almost expected in certain campaign strategies (print, billboards, direct mail, etc.), while some traditional advertisements commanding a higher price point than their electronic counterparts. What’s happening in today’s world is that both of these approaches are merging together, so instead of presenting distinctions to clients between your digital marketing agency service offerings and your advertising agency service offerings, clients are often told “we can do it all.” Talk about “simple but significant” (a classic Draper line). Here’s why it’s a smart strategy. It shows that you can in fact – do it all If your digital marketing agency partner is able to offer “everything,” rather than one approach or the other, they’ll focus on the client first and how best to help them. If a client wants to change their spending in one area, the same person or the same team can say “let’s figure out how to make it happen” instead of “let me hand you off to other people who know more about that.” Less internal competition If you have some team members who are knowledgeable in digital and/or non-digital programs, they likely will push for their particular products and skill sets, even if unintentional. Digital and non-digital proponents, along with a finite amount of a client’s budget, can lead to sometimes strong internal discussions about which direction to go. Each program has its merits, but a client might feel pressured or confused when the digital specialist has different recommendations than the non-digital rep. The digital marketing landscape has changed Not long ago, digital consumers used different tools and resources to reach their audiences. Social media, desktops, live streaming, and mobile phones all required distinct strategies. But now, with more people using mobile devices instead of desktops, consumers can do it all with only one device. From an advertising agency perspective, mobile and non-mobile should replace digital and non-digital. Not everyone likes digital marketing Whether out of unfamiliarity, habit, general dislike or just stubbornness, some people prefer non-digital methods like newspapers or direct mail. It’s likely this number will decline over the years as it becomes increasingly difficult to resist technology. But smart advertising agencies should be able to advise their clients that there’s a time for every method, even non-digital. Inc tells us that snail mail, as much as it’s ridiculed by tech enthusiasts, can sometimes have a more precise reach than email. A personalized note can also go a long way in today’s virtual society, rather than the same email that everyone on a list receives. More data to drive customers to make decisions With digital advertising, a business can have all sorts of metrics available to them they never did before. Business owners can also use these outlets to tell their customers about their off-line products. With a social media post like, “check out some photos from our new magazine campaign” or “we just put up a cool new billboard on the highway. Check it out!” The opposite can be true too – the off-line products should drive people to the site to learn more info. Clients want both traditional and digital marketing In a study published in OurSocialTimes, it describes the predicted spike in digital marketing in that 77% of surveyed companies plan to increase their digital marketing budgets. But at the same time, a small percentage of those surveyed said that 80% of their marketing output comes from lower-tech efforts such as trade shows, sales calls, and opportunities to have a face-to-face conversation. It’s essentially Sales 101, only now, the sales executive has more tools at their disposal to help build a company’s brand. To learn more about how we can help elevate your company through top-notch marketing efforts, click here.
3 ways to use social listening to increase customer service
We recently posted an article about how brands like Jet Blue, Nike, Air Asia, Starbucks, and Whole Foods rock customer service on social media. “We’ll get right back to you in the next 48 hours” just is not going to cut it anymore. Welcome to the age of social listening, where a company’s communication/marketing staff must not only stay abreast of what’s happening to their product or service in general, but what specific individuals are saying about it online. We mentioned before that social listening is an art and a science, and requires some digging, from finding references on personal sites and blogs to engaging customers directly and quickly on prominent social networks. Adding to the pressure is that there’s often an audience waiting to see how you respond to customer service issues on social. When someone posts a question or gripe on your company’s public Facebook page, anyone who sees that page can see how fast (and well – or not well) you answer. In the end, good social listening comes down to great customer service. Here are some examples of solid social listening: Use social listening to show that you’re responsive and want to help. Whether your customers are posting kudos or complaints, this provides an opportunity to demonstrate that a real human is responding behind the brand. You probably should refrain from getting into emotional discussions (because we know, you can’t please everybody) and should also be ready to keep conversations from degrading into the sharing of all past grievances, especially on a public forum. However, you can at least hear people out and try to find a satisfactory solution. If a conversation starts going sideways, you can always encourage them to continue it by switching to email, text or phone. This puts it out of the public view and provides personal attention. We wrote before about Maker’s Mark whiskey and how they responded to their readers after showing major concern on social media regarding Maker’s Mark’s decision to reduce their alcohol content in its whiskey. The company actively engaged their audience during this quick turmoil period for the brand and ultimately reversed course. Offer a different perspective. Social listening isn’t just about responding to other peoples’ posts on social media, but it’s also about actively looking for places where your business is discussed and focusing on reputation management -we find a lot of these types of opportunities happening on public review sites like Yelp. The Samovar teahouse in San Francisco did an awesome job at responding to an unhappy customer via Yelp. They took responsibility for how the customer felt, validated her points of view and provided an opportunity to own responsibility own thoughts on the situation at hand. Gain new customers. Zoe Summers from Social Media Examiner suggests that the ability to demonstrate superior customer service could be seen as an asset to those who receive help and have their problem validated. She also suggests using SEO techniques to search keywords for any discussion or references to your business. Also, she and others suggest that you search for references to your products and your competitors. If people are dissatisfied and grumbling about what Brand X offers, it can be an easy opportunity for you to join the discussion and let people know about your comparable product and how you can help. KLM, an international airline, is often praised for “getting it right” as far as responding quickly, being honest, monitoring several channels and generally boosting its reputation. To learn about our Digital Marketing services, click here.
#Biglove for our stellar marketing intern: Pam Bianda
International phone calls are not cheap. But sometimes, when you’re a soon to be college senior with no agency experience and the sincere hope of becoming a copywriter – you take the call. At least that’s what I did. Flying back from my summer in Ireland, I was beyond grateful for the opportunity to step into the culture of a real agency. I had no idea what I’d learn. At the very least, I hoped to be able to keep up. After six months of immersion at BIGEYE, it’s safe to say that I’ve gathered more than just a surface-level understanding of how to succeed in the industry. So then, what are some tips to success as a novice/intern/apprentice? I’ll keep it simple. There are three. Though, I will argue that these will lead to heightened involvement and happiness for a professional at any level. But of course, I’m biased. Anyway, without further ado, here they are: Be curious Questions indicate curiosity. As an intern, don’t be afraid to ask. Tasks need clarification, documents need explanation and certainly, clients need interpretation. So in order to fulfill the duties asked of you, don’t feel ashamed to ask. Show that you are interested in what the agency is producing by sitting in meetings, injecting your opinion (when desired, this note is important) and coming up with creative ideas to fulfill the assignments at hand. This curiosity is the same innate force that creates great marketing. Being interested in current trends, other agencies, and pop culture feeds into the bank of inspiration for campaigns. It keeps the agency on its toes and thus, keeps clients impressed. There is an entire world of ideas waiting to be discovered if you simply ask around and do your research. Be adaptable An intern wears many hats – no surprise there. Yes, I am an Account Management and Marketing intern. But that doesn’t mean that on a busy day I won’t be asked to come up with copy for a client or edit a proposal. So, be adaptable. Use the curiosity specified above to embrace the different roles you might take on on any given day. Adaptability isn’t changing your position in the company, but it means enlarging the scope of it, which is important to remember when you’re feeling bogged down by tasks. Whether they realize it or not, professionals in the advertising industry are some of the most versatile. They represent their agency’s culture, their clients’ desires and, of course, themselves. With this multi-layered identity, it’s easy to see how adapting to create impactful messaging is natural. That’s not even covering the ever-changing technological landscape that advertisers have to adopt at every turn. So, yeah, adaptability is key. Be confident This does not mean arrogant. You may know a lot, but you don’t know it all. That being said, whenever you present ideas or completed tasks – take pride in them. Who will believe in you if you don’t? Cliché, I know. But if you are chosen to be a part of something (like being an intern), do yourself a favor and don’t be shy. Isn’t that the principal rule of advertising? To sell something? Well, start by selling yourself. Agencies are some of the most confident entities in the world. Clients need guidance on how to best present themselves to the intended audience. So, what do advertisers do? Concoct a killer campaign that teeters right between genius and crazy. Something (hopefully) so good that the only way the client will buy it is with confidence and assertion from the whole team. That’s how the best agencies work anyways. And that’s how you should work within your team – with confidence. So, there you have it. The three things I’ve learned lead to success in my time at BIGEYE: curiosity, adaptability and confidence. And, of course, a damn good sense of humor. Click here to learn more about our agency and the things that make our BIG heart beat.
Why we don’t suggest Super Bowl commercials for our clients
The Super Bowl has long been considered the pinnacle of football season, and similarly, Super Bowl commercials are often considered the pinnacle of television advertising. Super Bowl commercials – especially those early on in the game – can create enormous buzz that has the potential to linger for months, if not years. Whether or not the game is a snooze-fest or a blowout, people will always be talking about the products and their commercials. Super Bowl commercials for beer have become legendary, as have food and soft drinks. New car models are revealed, and it’s a perfect time for “exclusive” sneak peeks of new movies and shows – even though broadcasting to millions of viewers means the exact opposite of exclusive. I digress. So the question is, should every product or service aim for a Super Bowl presence? Nope! For one thing Super Bowl commercials come with an enormous price tag. AdWeek indicated that in 2016, the price for a 30-second chunk of airtime is at least $5 million, an 11 percent increase since last year. As smart advertisers will tell you, one ad won’t be nearly as effective as several, as frequency and advertising regularity helps to get you noticed and maintain user recognition. So unless you’re already a powerhouse brand like the Coca-Cola or Budweiser, you may be a little hesitant on shelling out a year’s worth of marketing dollars for one campaign. To speak to the importance of target audiences, Super Bowl viewers are also about as general as you can get. The figure has fluctuated from 39 million to 114.4 mil viewers over the years with some – key wording being “some” – viewers of this mass audience likely needing and wanting your product. However, there’s an overwhelming reality that majority of the viewers won’t even be interested. If you’re a smaller company, it’s imperative to have a strong idea of your audience and target customers with a solid marketing strategy in place. Due to the nature of your audience, the exposure to a wider viewer base may not even be that beneficial in the long run. Perhaps it might make more sense to focus your marketing efforts in other areas like: training your team to provide better customer service, making sure your employees have the latest skills and technology they need to be successful, or pursuing various community efforts to build positive brand recognition within your networks. But, if you – or your decision-makers – are firm on “wanting to do something for the Super Bowl,” there are still many ways to get creative, like tying your marketing efforts into “the big game.” (The NFL is pretty choosy who can use ‘Super Bowl’ in their promotions.) You could also consider incorporating football themes and terms into your social media strategies to pull traction back to your business. All in all, while we all enjoy the entertainment value of Super Bowl commercials, from a pure advertising point of view, perhaps it may be wiser to allocate your $5 million on other hyper-focused, market validated avenues. Need some further expert advice about creating a campaign? Contact our media team here!
Super Bowl 50 commercials countdown #1: Acura NSX – What He Said
Originally published on BrandBlab on February 1st, 2016. In the first of our countdown toward the Super Bowl commercials, we take a look at the Acura NSX. The car that adorned many 12 year-old boys’ posters during the 90’s is back! Acura is returning to the super-car field by bringing back the NSX. The original NSX, which stands for New Sports car Xperimental, began production in 1990 and was left largely unchanged cosmetically until the end of its original production run in 2005. So it seems, the new NSX brings back much of the same style that made it popular in the first place: long sleek lines, low profile, and namely – the visible rear-engine. The NSX has a hefty price tag of $156,000 so it’s unlikely that the average viewer will be rushing out to buy one. However, if Acura will be measuring its success based on how much audience saliva was generated by watching this commercial versus automotive sales, would you say they were successful? It’s nice to see Acura return to the center stage of television commercials, but I’m not sure that this spot will be as memorable as others have been. They inject Van Halen’s “Runnin’ with Devil” to build excitement and replace any need for a voice over script. Still, I’m left with mixed feelings. The car looks sexy, Google search tells me that I can’t afford it, and now I am reminded of that Van Halen song. Hmm, perhaps I should go listen to some Van Halen on Spotify right now? While entertaining, I can’t say this placement would make it on our BIG LIST of Super Bowl advertisements. Especially since according to a National Retail Federation study, over 77% of viewers see Super Bowl commercials as pure entertainment. This sets an incredibly high standard for advertisers to not only capture the attention of their viewers as they’re equally distracted by other party shenanigans or looking down from the TV during a commercial break to check their Facebook. It also requires that they keep consumers entertained while maintaining their attention. This conundrum oftentimes causes creative teams to overlook the primary purpose of any advertisement: to sell the brand. If consumers aren’t more motivated to support a brand after a commercial, then advertisers just dropped a couple million bucks for a good ole’ fashion chuckle. Or, if things get “overly creative,” advertisers invest a significant amount of resources to either confuse or bore their viewers. And, in the worst-case scenario, which occurred with Groupon during the 2011 Super Bowl, their ad just simply pisses people off. Either way, Acura’s ad is indeed sexy, which is to be expected for a super-car. But at the steep price tag of $156,000, wouldn’t you consider a Maserati or a Ferrari? Perhaps that’s a conversation for later. Bring on the beer commercials! We’re off to jam to Van Halen. We’d love to help you create your own campaign, contact us here!
BIGEYE’s relocation, renovation and expansion to Audubon Park
ORLANDO, Flo. – January 21, 2015 – BIGEYE, a fully integrated advertising agency headquartered in Central Florida announced today that the thirteen year-old organization will be relocating from its current location to a new, 14,000 square foot collaborative workspace in Audubon Park. The change of operating address is a result of BIGEYE‘s expansion and forecasted growth over the next four years. The early 2016 relocation will allow for three times more office space, including multiple venues for creative brainstorming, a state-of-the-art architectural design and emerging technology, and numerous conference rooms and cooperative venues for hosting industry events and collaborative client meetings. “BIGEYE is proud to have reached a juncture in our corporate growth strategy where we have outgrown our existing location. Our new headquarters will afford the agency with the potential to maximize every opportunity to provide effective service, heightened and ongoing client collaboration, and boost industry partnerships,” commented Justin Ramb, BIGEYE’s CEO and Principal. Over the course of the past 24 months, BIGEYE has experienced unprecedented growth, notably positioned as one of the fastest growing agencies in the region. Since 2013, the organization has nearly doubled in size, remaining steadfastly committed to a growing client portfolio, both by expanding its focus on emerging digital marketing services, as well as welcoming supporting personnel to further these initiatives. Impassioned to position the agency as a leader in Florida and throughout the southeast, BIGEYE was also named “Central Florida’s Best Ad Agency,” and a “2015 Top Social & Digital Marketing Agency” in Central Florida by the Orlando Business Journal. About BIGEYE BIGEYE is a fully integrated advertising agency that establishes meaningful connections between brands and consumers through the fulfillment of consumer needs and wants. Founded in 2002, BIGEYE was named Central Florida’s Best Ad Agency in the Orlando Business Journal’s 2014 Readers’ Choice Awards, and recently named a 2015 Top Social & Digital Media Marketing Agency in Central Florida. For more information, please visit bigeyeagency.com. Contact: Jessica Korthuis BIGEYE 407.839.8599 jessica@bigeyeagency.com