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Marketing Analytics

Marketing Analytics

Customized analytics dashboards, performance reporting, and competitive intelligence that connect every marketing channel to actual business outcomes.

Marketing Analytics Hero Image
Marketing Analytics Hero Image
What We Offer

Most marketing agencies report on what happened. Bigeye reports on what to do next. Our marketing analytics and performance intelligence practice exists because great strategy without measurement is just expensive guessing.

We build custom analytics systems for consumer brands that connect paid media performance, organic search rankings, social engagement, email metrics, retail sales data, and AI search visibility into a single view of what is actually driving revenue. No more toggling between platforms. No more conflicting data sources. No more vanity metrics that look good in a deck but don't move the business.

Our analytics capabilities span first-party data analysis, market research integration, media mix modeling, performance tracking across every paid and organic channel, and competitive intelligence. We integrate with Google Analytics 4, Google Ads, Meta, Amazon, Shopify, Klaviyo, and every major retail media platform.

For brands already working with Bigeye on paid media, brand strategy, or GEO, analytics is built into the program. For brands that need standalone analytics support, we offer dedicated measurement and intelligence retainers.

Every dashboard, report, and recommendation we deliver answers one question: what should you spend more on, what should you stop, and where is the next opportunity hiding.

Key Benefits
  • Custom Analytics Dashboards & Reporting

  • First-Party Data Analysis & Segmentation

  • Performance Tracking Across Paid & Organic Channels

  • Media Mix Modeling & Attribution Analysis

  • Competitive Intelligence & Market Benchmarking

  • Google Analytics 4 Setup, Audit & Optimization

  • Conversion Tracking & Tag Management

  • Retail Media Analytics (Amazon, Instacart, Walmart)

  • AI Search Visibility Tracking

  • Monthly Performance Reviews & Strategic Recommendations

  • Executive-Level Reporting for CMOs & Leadership

  • Integration with EyeQ Consumer Intelligence

Frequently Asked Questions.

Frequently Asked Questions.

We know every project is unique, and you might have some questions before getting started.

What types of brands does Bigeye work with?

What makes Bigeye different from other marketing agencies?

What channels and platforms do you manage?

How do your engagements work?

What results can we expect in the first 90 days?

What is EyeQ research?

How do you measure success?

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