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Industry Trends

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A Sunshine State of MindFrom beautiful beaches, to the world's best theme parks, the Sunshine State has something to offer every kind of traveler.

  • Orlando attracts more park visitors than any other destination in the United States

  • Clearwater averages 361 days of sunshine every year

  • SeaWorld Orlando trainers feed Shamu 230 pounds of food a day

  • Legoland Orlando used 20 million LEGO bricks to build Miniland, USA

  • Plant City is home to the World Record for the largest strawberry shortcake weighing in at over 6,000 pounds and measuring 827 square feet

  • Key West is home to the highest temperature in the United States

  • $76 billion dollars is spent on tourist-related expenses every year

  • Florida has more golf courses than any other state in the U.S. - 1,250 courses

  • 105 million people visited Florida in 2015. That’s a whole lot of tourists!

Sources:https://www.50states.com/florida.htmhttp://www.visitclearwaterflorida.com/travel-tools/about-clearwaterhttp://www.lilblog.com/tag/miniland-usahttps://www.50states.com/florida.htmhttp://www.infoplease.com/ipa/A0001429.htmlhttp://stateofflorida.com/facts.aspx

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Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

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