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Industry Trends

BIGEYE Creative, an Orlando advertising agency, brings to you a post-olympics wrap-up and some fun facts!

Not trying to brag, but our design team at BIGEYE is pretty awesome. See what else we can do.

Post-Olympics London 2012

By BIGEYE Posted on August 29, 2012 Interesting post games factsThe Olympic Games Opening Ceremony:

  • 7,500 volunteers.

  • 40 million viewers tuned in.

  • $42 million cost.

  • Tickets as high as $3,139 and as low as $31.

The Olympic Games Closing Ceremony:

  • 3,500 volunteers.

  • 21 million viewers tuned in.

  • $23 million cost.

  • Tickets as high as $2,340 and as low as $31.

Total spent on the Olympics: $17 billion. Tweets of Olympic Proportions:

  • There were more tweets in a single day a week before the 2012 London Games began than during the entire 2008 Beijing Games combined.

  • 60% of the athletes from Great Britain & Northern Ireland were actively Tweeting during the games.

Gabby Douglas, “The Flying Squirrel” was the most-watched Olympian athlete at the 2012 Olympics, beating out Michael Phelps by more than 11 million views! Queen Elizabeth II’s granddaughter, Zara Phillips, competed with the British equestrian team for the 2012 Olympics. She won the silver. The Olympic flag has five interconnected rings of different colors on top of a white background to symbolize the five major regions of the world. They are interconnected to symbolize the friendship from the international competitions. An Olympic city: London is the first city to host the Olympic Games three times. London has also hosted the Olympic Games in 1908 and 1948. The first modern Olympics was held in 1896 in Athens, Greece. It featured 280 athletes, 13 nations, 280 participants, and 43 events. The Olympic Games began in Olympia, Green 2,700 years ago as part of a religious festival to honor the god Zeus.



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Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

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