/

Industry Trends

At BIGEYE, we pride ourselves on the opportunity to promote personal development and growth through curiosity. In particular, we love to give our creatives around here a lot of wiggle room when working with us. For that reason, whenever we have graphic design interns, we encourage them to take on a semester project, in addition to all of the awesome client work they get to dig their teeth in to. The semester project allows for interns to express themselves through a visual medium of choice. They’re asked to reinterpret something known to pop or local culture in a way that speaks to their creative abilities. Through mentorship with our awesome Creative Director and other members of the design team, they learn to shape and sharpen their creative approach. After about a few months and plenty of hard work - BAM! We get superb renderings of staples in popular culture. Last semester a particularly savvy intern, Candace Hoeckley, decided to take on a redesign of the Game of Thrones book cover series. Unless you’ve been living in a yurt or have recently awoken from a decade-long coma, you’re probably familiar with the multi-million dollar franchise. George R. R. Martin’s five (soon to be six) book storyline chronicles the fictitious contention amongst the houses of Westeros for the Iron Throne. Hence the namesake Game of Thrones. View Candace’s striking design scheme below: Simplistic, intelligent design intermingled with the element of gore in this recreation of the book covers, each one reflects the content and title of every installment. The common themes of blood and snow are called upon to represent the forthcoming storyline. As many Game of Thrones fans know, the fight for the kingdom of Westeros is a cold, bloody one. As you go through each image, you will see the sparse grass disappearing under the cover of snow. This parallels the storyline’s dark, growing ominous character and the longstanding civil war. The newly envisioned covers serve as an incredible testament to George R. R. Martin’s genius and that of our stellar intern. And, if you think can’t get enough - trust us, we feel the same way. We’ll all just have to wait for that last two installments to round out the entire series. Check out more of our work here. Happy scrolling!

Related Posts

Related Posts

Related Posts

Industry Trends

Jun 26, 2026

DINK marketing: target high-spend, no-kids households with behavior signals, tailored messaging, and revenue-focused measurement.

Museum Marketing Trends 2026

Industry Trends

Jun 2, 2026

Explore the museum marketing trends shaping 2026, from AI search visibility and short-form video to immersive exhibits, first-party data, accessibility, and community partnerships.

Industry Trends

May 14, 2026

Reach moms by prioritizing trust and relevance across social, creators, CTV, retail media, email and SMS with honest, story-led creative.

Industry Trends

Jun 26, 2026

DINK marketing: target high-spend, no-kids households with behavior signals, tailored messaging, and revenue-focused measurement.

Museum Marketing Trends 2026

Industry Trends

Jun 2, 2026

Explore the museum marketing trends shaping 2026, from AI search visibility and short-form video to immersive exhibits, first-party data, accessibility, and community partnerships.

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 BigEye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 BigEye

Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

info@bigeyeagency.com

Optics Newsletter

Join 89,000 subscribers!

By signing up, you agree to our Privacy Policy

© 2026 BigEye