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Industry Trends

The 2012 Summer Olympics in London

The 2012 Summer Olympics in London

The 2012 Summer Olympics in London

Over the past 3 weeks I've laughed, cried, lost sleep, cheered on the underdogs and logged more television hours than I care to count. That's right, I'm talking about the 2012 Summer Olympics in London. I found myself watching literally every sport—even sports I never knew existed—and cheering them on like I was an expert in the field! From rowing (my favorite since I rowed in high school) to diving, from gymnastics to even table tennis, I enjoyed every breathtaking moment. From Michael Phelps becoming the most decorated Olympian ever, to Gabby Douglas becoming the first African-American to win gymnastics individual all-around gold, these Olympics were full of amazing and unforgettable moments. If I had to pick two that were my personal favorites they would be, Oscar Pistorius, the double amputee from South Africa who made his Olympic debut, and the ever impressive duo of Misty May-Treanor and Kerri Walsh Jennings who won their third consecutive gold in women's beach volleyball. Then there are the TV commercials. I must say that as a mom of a young aspiring athlete, the Proctor & Gamble "Thank You, Mom" ads got me every time. I couldn't watch a single one without balling like a baby. I also loved the Nike "Find Your Greatness" ads. Again, as a parent of a young child, these reaffirm that you can be great without being an Olympic athlete. I absolutely love that every two years we can come together and cheer for our country, watching the best of the best attain near perfection, shed a tear for those who don't, and proudly sing along when our country's flag is raised and our national anthem is played for the world to hear. Only 540 more days until the 2014 Winter Games in Sochi! Written by, Laurie Sparks, BigEye Creative Finance Coordinator

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Perspective from a team that builds consumer brands for a living. Explore our thinking on creative strategy, media, consumer research, and the larger trends that matter to marketing leaders.

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