Moms hold the purchasing authority in most U.S. households, but very little of their trust goes to the brands competing for it. Bigeye's newest briefing breaks down where that trust actually lives: peer networks, creators, and community, not brand ads. Inside: the real gap between survey data and practitioner numbers on mom purchasing power, why smaller creators outperform bigger ones, and four moves for marketing in a trust-led market.

Summer 2026 belongs to the calculated traveler: Americans who still want the trip, but are weighing cost, proximity, timing, and value more carefully than ever. This Bigeye mini study breaks down what that means for travel, hospitality, and destination marketers.

Explore Bigeye’s 2026 wellness consumer intelligence briefing on U.S. wellness spending, generational shifts, wellbeing trends, GLP-1 impact, functional products, brand preference, and marketing implications for wellness brands.