Email & Lifecycle Marketing
Email and SMS marketing that turns one-time buyers into repeat customers. Lifecycle flows, segmentation, and retention strategy built on consumer intelligence, not template playbooks.
What We Offer
As an email and lifecycle marketing agency, Bigeye builds email and SMS programs that drive retention and revenue for consumer brands. Every lifecycle strategy starts with understanding your customer through EyeQ, our consumer research platform, so your email flows are segmented by real behavior and preference data, not just purchase history.
Most email marketing agencies hand you a welcome series template and call it strategy. We build lifecycle systems. Welcome flows, abandoned cart recovery, post-purchase nurture, win-back sequences, VIP segmentation, browse abandonment, and replenishment reminders, all designed around your specific customer journey and optimized against revenue, not open rates.
We specialize in Klaviyo for email and SMS, and we integrate lifecycle marketing with your broader brand strategy, paid media, and organic social. When a customer sees your brand on
Instagram, receives a targeted email, and gets an SMS with a replenishment reminder, that is not three separate channels. That is one coordinated strategy. That is how we work.
Our email and lifecycle capabilities include Klaviyo implementation and management, email flow design and automation, SMS marketing strategy, audience segmentation and personalization, email creative design and production, A/B testing and optimization, retention analytics and reporting, and integration with paid media and CRM data.
Key Benefits
Klaviyo Email & SMS Management
Lifecycle Flow Design & Automation
Welcome Series, Abandoned Cart, Post-Purchase, Win-Back
Audience Segmentation & Personalization
Email Creative Design & Production
SMS Marketing Strategy & Execution
A/B Testing & Conversion Optimization
Replenishment & Subscription Flows
VIP & Loyalty Program Campaigns
Retention Analytics & Revenue Reporting
Integration with Paid Media & CRM
Consumer Research Informed Segmentation
Extend Your Brand
Create a strategic and memorable brand name that defines your identity and stands out in the market.
Develop premium packaging that enhances shelf presence and drives customer attention.
Design a complete visual identity system that builds recognition and trust for your brand.
We know every project is unique, and you might have some questions before getting started.
