What We Offer
EyeQ delivers fast, actionable consumer insights on a monthly basis, giving you real answers about what drives your customers to buy, what messaging resonates, and where opportunities hide. No more guessing, no more lengthy research timelines. Just rapid, tangible insights that help you make smarter decisions and drive more sales, faster.
Built On:
Real verified consumer panels, not professional respondents or bots
Sample sizes from 200 to 5000+ per study, calibrated to category
Quota-controlled by age, gender, income, region, and category usage
AI-enhanced analysis combined with senior researcher human review
20+ years of category benchmarks for context
EyeQ operates on a simple, flat monthly fee structure, making it easy to budget for continuous consumer insights that drive your business forward.
Key Benefits
What EyeQ Tests:
Concept Testing: Validate product concepts, creative ideas, and naming options with verified consumer panels in 72 hours. See which concept wins on appeal, intent, and differentiation.
Message Testing: A/B test ad copy, value propositions, and brand positioning before you spend a dollar on media. EyeQ tells you which message moves consumers before the campaign goes live.
Persona Development: Build research-backed buyer personas grounded in real consumer attitudes, behaviors, and category drivers. No more "Jennifer is 35 and likes yoga." Actual psychographic profiles you can target.
Audience Segmentation: Segment your category by behavior, attitude, and need state. Identify which segments are worth pursuing and how to reach them. Includes look-alike build for media activation.
Brand Tracking: Monthly or quarterly brand health monitoring. Awareness, consideration, preference, and competitive positioning, tracked over time and benchmarked against category leaders.
Price Sensitivity: Find the price point that maximizes both volume and margin using Van Westendorp, Gabor-Granger, or conjoint methods. Validate price changes before they hit shelf.
Packaging Testing: First-shelf-impression analysis. Does your pack stop the shopper? Does it communicate the brand promise in two seconds? EyeQ tells you before retail launch.
Creative Validation: Test ad creative, video, social posts, and emails with the target audience before production spend. See which assets earn attention and which fall flat.
We know every project is unique, and you might have some questions before getting started.
What types of brands does Bigeye work with?
What makes Bigeye different from other marketing agencies?
What channels and platforms do you manage?
How do your engagements work?
What results can we expect in the first 90 days?
What is EyeQ research?
How do you measure success?
