The use of keywords will directly determine the amount of traffic your website and business earns from search engines. Utilizing a Florida advertising agency that understands the principles of a search engine will help solidify a business’ traffic. In June news was announced regarding the frequency US online users use search engines, which an Orlando advertising agency wants to share with you. The study was conducted by AYTM and showed that many companies undervalue search engines and just how important they are to internet users. Roughly 63.5% of users will go to a search engine every day they are on the internet. Furthermore, only 2.5% of those polled stated they never use a search engine. Orlando Advertising Agency on Mainstream Keywords The research suggests that any Florida advertising agency working with local companies needs to focus on keywords consumers will be able to pick up in a search engine. The Orlando advertising agency can offer a review of a business website to determine where keywords might be lacking in directing traffic to a website from a search engine. Searching mainstream keywords nets millions of sites. An advertising agency helping your local business will utilize main keywords with niche words to produce the proper SEO effect on your site. Florida SEO Company Utilizes Local Keyword Phrases To be effective websites need to use a location with mainstream keywords. Using Florida advertising agency shows the company is located in the state of Florida. Using a keyword phrase Orlando advertising agency narrows the location even more. A company can find more consumers by specifying the area they operate in. As an example, a law office would need to be state specific, sometimes city specific to help a consumer thus location with a keyword phrase is important.