CPG Marketing Agency

As a CPG marketing agency, Bigeye has spent 20+ years growing consumer brands from regional favorites to national contenders. We help packaged goods brands connect consumer research, brand strategy, packaging, creative, paid media, retail media, ecommerce, and analytics into one growth system. Every CPG engagement starts with proprietary consumer research through EyeQ, because the brands that win at shelf are the ones that understand what drives purchase decisions before they spend a dollar on media.

We work across the full CPG marketing spectrum: brand strategy and positioning, packaging design, creative production, paid media across Google, Meta, Amazon, and 50+ retail media networks, organic social, email and SMS through Klaviyo, and AI search optimization. Everything under one roof, connected by the same consumer intelligence.

The CPG landscape has changed. Shelf space is harder to win. Retail media is eating into margins. DTC growth has plateaued for many brands. And the brands that are still growing are the ones with a research-backed strategy that connects brand building to commerce execution. That is what we do. We connect the dots between what consumers want, how your brand shows up, and where the sale happens, whether that is on Amazon, at Walmart, through Shopify, or on the shelf at Whole Foods.

Our own research shapes the work. Bigeye's Recruit and Retain 2026 report found that 93% of shoppers trust a brand less when online and in-store details don't match. Bigeye's Believability Gap research found that 83% of marketers say their brand lives its purpose, and only 43% of consumers agree.

Our CPG expertise spans food and beverage, pet, beauty and wellness, health and supplements, household goods, and specialty consumer products. $200M+ in client revenue driven. From challenger brands to category leaders.

Category Coverage:

• Food and beverage

• Household and personal care

• Health and beauty

• Pet and animal nutrition

• Wellness and supplements

• Specialty and niche CPG

Channel Coverage:

• Retail (grocery, mass, club, drug)

• Ecommerce (DTC, Amazon, Walmart Connect, Instacart)

• Foodservice and trade

• International expansion

CPG Marketing Services Built for Modern Consumer Brands

CPG brands need more than isolated campaigns. They need a connected marketing system that supports awareness, trial, repeat purchase, retail velocity, ecommerce growth, and long-term brand equity.

Bigeye’s CPG marketing services bring together consumer research, brand positioning, packaging strategy, creative production, paid search, paid social, retail media, Amazon advertising, organic social, email and SMS, AI search optimization, and performance analytics. That means your brand strategy, creative, media, and measurement are all working from the same consumer insight.