CPG Marketing
Full-service marketing for consumer packaged goods brands. Research, strategy, creative, media, and analytics built for the brands that live on shelves, in carts, and in kitchens.
What We Offer
As a CPG marketing agency, Bigeye has spent 20+ years growing consumer brands from regional favorites to national contenders. Every CPG engagement starts with proprietary consumer research through EyeQ, because the brands that win at shelf are the ones that understand what drives purchase decisions before they spend a dollar on media.
We work across the full CPG marketing spectrum: brand strategy and positioning, packaging design, creative production, paid media across Google, Meta, Amazon, and 50+ retail media networks, organic social, email and SMS through Klaviyo, and AI search optimization. Everything under one roof, connected by the same consumer intelligence.
The CPG landscape has changed. Shelf space is harder to win. Retail media is eating into margins. DTC growth has plateaued for many brands. And the brands that are still growing are the ones with a research-backed strategy that connects brand building to commerce execution. That is what we do. We connect the dots between what consumers want, how your brand shows up, and where the sale happens, whether that is on Amazon, at Walmart, through Shopify, or on the shelf at Whole Foods.
Our CPG expertise spans food and beverage, pet, beauty and wellness, health and supplements, household goods, and specialty consumer products. $200M+ in client revenue driven. From challenger brands to category leaders.
Key Benefits
CPG Brand Strategy & Positioning
Consumer Research & Insights (EyeQ Platform)
Packaging Design & Shelf Strategy
Retail Media Management (Amazon, Walmart, Target, Kroger, Instacart, 50+ Networks)
Paid Media (Google, Meta, TikTok, YouTube, Programmatic)
Amazon Advertising & Storefront Management
Shopify & DTC Ecommerce Marketing
Organic Social & Content Production
Email & SMS Marketing (Klaviyo)
Trade Marketing Strategy
AI Search Optimization (GEO)
Full Funnel Analytics & Attribution
Extend Your Brand
Create a strategic and memorable brand name that defines your identity and stands out in the market.
Develop premium packaging that enhances shelf presence and drives customer attention.
Design a complete visual identity system that builds recognition and trust for your brand.
We know every project is unique, and you might have some questions before getting started.
