Social media is constantly evolving, which means there will always be a new platform that is bigger and better than the existing ones. The newest platform to hit the web is Vine, a Twitter creation. It is an app that allows you to create six-second videos and share them on an Instagram-like newsfeed, Twitter and Facebook. Those six-seconds don’t have to be consecutive. You can start and stop recording by tapping on the screen until your time is up. It is currently only available on an iPhone or an iTouch. Chris Taylor from Mashable wrote, “It’s the kind of moment that comes rarely, but tech journalists live for it; a service is launched with little fanfare and receives a sudden, energetic burst of genuine buzz.” It hasn’t been all champagne and roses. The first glitch happened a few days after it’s launch in the appearance of pornography videos. Twitter said in a statement to ABC News, “Users can report videos as inappropriate within the product if they believe the content to be sensitive or inappropriate (e.g. nudity, violence, or medical procedures).” All videos that meet those descriptions will be immediately deleted. Although there have been early hiccups, our Florida advertising agency believes Vine has a bright future. It has a big advantage as being the brainchild of a major social service, Twitter. Have you started using Vine already, or need some expert advice on where to begin? Contact our team today to schedule a consultation!